Drawing on what you have learned about Essay Example for Free

Drawing on what you have learned about Essay Drawing on what you have learned about City Road, outline some of the inequalities on a street that you know. The purpose of this assignment is to outline some of the inequalities on a street that I know, namely Balham High Road, in order to draw comparisons to that on City Road. Balham High Road forms part of the A24 which runs from Clapham to Tooting, south west London. It appears a typical high street serving a local population of 21,000 and provides a variety of retail options, banks and numerous coffee shops. It is well served by public transport with both the Northern Line tube and overground rail into Victoria via Clapham Junction. Balham is served by at least four bus routes providing links to a wide range of destinations. In addition, there is one night bus route that runs through the town centre. The street has witnessed a significant change in recent years with private sector investment assisting in ‘upgrading’ the area. There are an abundance of restaurants and bars which provides evening entertainment in a buzzy atmosphere. Despite the higher than average proportion of affluent residents, there is an unequal division of wealth and this will form part of my discussion, particularly in relation to shopping and housing. I will then move on to discuss the inequalities that exist in the Polish immigrant community. One of the first things that struck me when comparing the subject street to City Road was the inequality relating to the type of shops i.e. the number of branded retailers in comparison to independent traders. ‘The Street’ DVD showed several examples of prosperous independents such as the Sari Shop and Xquisite Africa whereas Balham High Road appears a clone of most other London high streets accommodating the usual suspects – WH Smiths, Boots, Carphone Warehouse along with Waitrose and Sainsbury’s. A few independent shops exist but many have shut down over recent years due to unfair competitive pressure from the multiples and more recently the banks who are adding further pressure by not lending to smaller businesses. Learning Companion 1 asks that we bear in mind a question asked by Simon Bromley, How are inequalities produced? The obvious inequality between the busy, wealthy high street retailers that occupy prime retail space and that of the poorly stocked independents who are being pushed out of the high street is a trend seen across the high streets in the country and came about from 1996 when the town centre first policy redirecting retail developments from out of town back into the town centres emerged. In addition, demand on time means its easier for consumers to buy everything they need in a supermarket, rather than the time consuming exercise of buying meat from the local butcher, potatoes from the market and so on. Another inequality relates to housing. Balham High Road contains a mix of social and private housing. The obvious inequality here is between those that can afford to purchase their own property or rent privately and pay the associated costs (utilities, council tax etc) and those on little or no income who cannot and require subsidised living. Further inequalities exist such as the environment and quality of these dwellings. Damp is much more common in low income homes as is overcrowding which leads to health problems and antisocial behaviour. The private dwellings on Balham High Road tend to be high spec new apartments or large detached buildings and are all well maintained with double glazing, private parking and some with alternative energy solutions. Despite the above, it must be noted that in terms of condition of buildings, the Labour government introduced the Decent Homes Standard in 2000 and this assisted in improving the condition of public housing. This agenda is still active. It could be perceived that the inequality tends towards the private sector who are obliged to pay for the upgrade and maintenance of their properties whilst also incurring taxes etc. The final inequality I noticed is in the Polish community. There are two Polish shops, along with a community centre and a church. The Polish population in Balham has hugely increased since 2006, though Balham has been one of the centres of the community in London since World War II. In order for such a presence to exist, the Polish population here at one time must  have felt isolated and their needs not catered for as did the proprietor of Xquisite Africa. The purpose of this paper was to highlight some of the inequalities on a street I know and compare where possible to that of City Road using the study materials provided. Balham High Road, like City Road was similar in terms of diversity but perhaps not in terms of housing which I hope I have gone some way to expand upon. References Blakely, G., Clarke, J., Raghuram, P., Silva, E., and Taylor, S., (2009) Learning Companion 1, Introducing the social sciences: part one, Milton Keynes, The Open University. ‘The Street’ (2009) Making Social Lives (DVD), Milton Keynes, The Open University. Self Reflection Having not studied in many years, the most difficult part of this assignment was determining how to approach it. I overcame this by watching the DVD and reading the associated material, then I studied my subject street from the vantage point of a coffee shop and wrote down a plan for the structure and content. I struggled most with keeping to the point and providing a focussed piece of writing.

The Impact of ICT on Education Sectors

The Impact of ICT on Education Sectors Knowledge, innovation and Information and Communication Technology have had strong on many economic sectors, e.g. the informatics and communication, finance, and transportation sectors. The knowledge-based economy sets a new scene for education and new challenges and promises for the education sector. Education is a requirement of the knowledge-based economy, the production and use of new knowledge both require a more educated population and workforce. Besides that, Information and Communication Technology is a very powerful tool for distributed knowledge and information, a fundamental aspect of the education process. The education sector has so far been characteristic by rather slow progress in terms of innovation development which impact on teaching activities. Educational research and development does not play a strong role as a factor of enabling the direct production of systematic knowledge. The fact, education is not a field that lends itself easily to experimentation, partly because experimental approaches in education are often impossible to describe in precisely enough to be sure that they are really being replicated. There is little classify knowledge in the department of education and only weak developed mechanisms whereby communities of faculty collectively can capture and benefit from the discoveries made by their colleagues. Information and communication technology potentially offer increased possible for codification of knowledge about teaching and for innovation in teaching activities through being able to deliver learning and cognitive activities. There are some real facts in the modern education. First, the Information and communication technology has been developing very rapidly nowadays. Therefore, in order to balance it, the whole educational system should be reformed and Information and communication technology should be integrated into educational activities. Other than that, the influence of Information and communication, especially the internet cannot be ignored in our studentà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s lives. So, the learning activities should be to formulate again, from the manual source centered to the open source ones. In this case the widely use of internet access has been an unavoidable policy that should be anticipated by schools authorities. Besides that, the companionship of games by internet have another serious problem that should be wisely handled by the educational institutions. The students cannot really extinguish from games. They can have and do with it wherever and whenever they want. In some situation, education establishment play an very important role to extinguish these problems. One of which is by facilitating the students to do edutainment or educational games. Schools can let their students be familiar with educational games adjusted by their teachers. Besides, they can also support and facilitate their students to have their own blogs in the internet. A lot of WebBlog providers are free to the users, such as WordPress. In their blogs, the students can create and write something, like an article, poem, news, short stories, features, or they can also express their opinion by an online forum provided in the internet. They are able to share experiences throughout their blogs to others from all over the world. I think it will be an interesting activity for them, and it will lessen their time to visit the negative or porn sites existed. I think our young generation will get more and more information and knowledge by browsing in the internet. So that, they can also create more new things in web design that it may be out of the formal curriculum content, but it will be useful for their future. Advantages of ICT on education sectors The first advantage is up to date and real world technology, to prepares the children for the modern world. Second, can let us more comfortable and reliability to the ICT when we are studying or working as well. Disadvantages of ICT on education sectors The disadvantage is never enough resources like computer for each classroom and you cant expect parents to buy their children a laptop to take to school and some teachers are from the old school and refuse to embrace it in their classrooms. Skills Needed in the Workplace of the Future Digital Age Literacy Functional literacy-Ability to decipher meaning and express ideas in a range of media; this includes the use of images, graphics, video, charts and graphs or visual literacy Scientific literacy-Understanding of both the theoretical and applied aspects of science and mathematics Technological literacy-Competence in the use of information and communication technologies Information literacy-Ability to find, evaluate and make appropriate use of information, including via the use of ICTs Cultural literacy-Appreciation of the diversity of cultures Global awareness-Understanding of how nations, corporations, and communities all over the world are interrelated Inventive Thinking Adaptability-Ability to adapt and manage in a complex, interdependent world Curiosity-Desire to know Creativity-Ability to use imagination to create new things Risk-taking-Ability to take risks Higher-Order Thinking-Creative problem-solving and logical thinking that result in soundjudgments Effective Communication Teaming-Ability to work in a team Collaboration and interpersonal skills-Ability to interact smoothly and work effectively with others Personal and social responsibility -Be accountable for the way they use ICTs and to learn to use ICTs for the public good Interactive communication-Competence in conveying, transmitting, accessing and understanding information High Productivity-Ability to prioritize, plan, and manage programs and projects to achieve the desired results. Ability to apply what they learn in the classroom to real-life contexts to create relevant,high-quality products The uses ICTs help improve the quality of education Information and communication can improving the quality of education and training is a critical issue, particularly at a time of educational expansion. Information and communication also can enhance the quality of education in several ways, first, by the increasing learner motivation and engagement, by facilitating the acquisition of basic skills, and by enhancing teacher training.14 Information and communication are also transformational tools which, when used appropriately. Advancing knowledge and the (knowledge) economy: the promises of e-learning The emergence of information and communication is represents high promises for the tertiary education sector. information and communication ia could indeed play a role on three fundamental aspects of education policy, is very access, quality and cost. information and communication is could possibly advance knowledge by expanding and widening access to education, by improving the quality of education and reducing its cost. All this would build more capacity for the advancement of knowledge economies. This section summarises the main arguments backing the promises. E-learning is a promising tool for the expanding access to tertiary education. Because they relax space and time constraints, ICTs can allow new people to participate in tertiary education by increasing the flexibility of participation compared to the traditional face-to-face model: working students and adults, people living in remote areas (e.g. rural), non-mobile students and even foreign students could now more easily participate in education. Thanks to ICT, learners can indeed study where and/or when they have time to do soà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬rather than where and/or when classes are planned. While traditional correspondence-based distance learning has long played this role, ICT have enhanced traditional distance education enabled the rise of a continuum of practices between fully campus-based education and fully distance education. More specifically, fully online learning can allow large numbers of students to access education. The constraints of the face-to-face learning experience, that is, the size of the rooms and buildings and the students/teacher ratio, represents another form of relaxation of space constraints. ICTs indeed allow a very cheap cost of reproduction and communication of a lesson, via different means like the digital recording and its (ulterior or simultaneous) diffusion on TV, radio or the Internet. The learning process or content can also be codified, and at least some parts be standardised in learning objects, for example a multimedia software, that can in principle be used by millions of learners, either in a synchronous or asynchronous way. Although both forms might induce some loss in terms of teachers-learners interactivity compared to face to face teaching, they can reach a scale of participation that would be unfeasible via face-to-face learning. When the needs are huge, fully online learning can be crucial and possibly the only realistic means to increase and widen rapidly access to tertiary education. Some developing countries have huge cohorts of young people and too small an academic workforce to meet their large unmet demand: given training new teachers would take too much time, notwithstanding resources, e-learning might represent for many potential students and learners the only chance to study (rather than an alternative to full face-to-face learning) (World Bank, 2003). E-learning can also be seen as a promising way for improving the quality of tertiary education and the effectiveness of learning. These promises can be derived from different characteristics of ICTs: the increased flexibility of the learning experience it can give to students; the enhanced access to information resources for more students; the potential to drive innovative and effective ways of learning and/or teaching, including learning tools, easier use of multimedia or simulation tools; finally, the possibility to diffuse these innovations at very low marginal cost among the teachers and learners. Distance E-learning has not only the virtue to be inclusive for students that cannot participate in tertiary education because of time, space or capacity constraints, as it was shown above. It can also in principle offer to students more personalised ways of learning than collective face-to-face learning, even in small groups. Although learning is often personalised to some extent in higher education through the modularity of paths, ICTs allow institutions to give students to choose a wider variety of learning paths than in non-ICT supplemented institutions à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ not the least because of the administrative burden this would represent in large institutions. This means that students can experiment learning paths that best suit them. Moreover, e-learning can potentially allow students to take courses from several institutions, e.g. some campus-based and others fully online. This possible flexibility of individual curricula can be seen as an improvement of the overall stude nt experience, regardless of pedagogical changes. In one word, e-learning could render education more learner-centred compared to the traditional model. CONCLUSION It is clear that ICT capacity will continue to expand at a rapid rate throughout the world. This expansion will be driven primarily for commercial purposes, but it will also provide the opportunity for economically important educational opportunities. Probably no country can afford to ignore this development. However, virtual education requires a very stringent set of conditions for it to work successfully. For these conditions to be met, there is a high cost in terms of investment and training. Most importantly of all, the technological infrastructure must be in place. While the technology underpinning virtual education is developing rapidly, the most valuable developments for poorer countries are not yet commercially available or developed. Virtual education is not the answer to many of the most pressing educational problemsfaced particularly by poorer developing nations. Other strategies, such as open universities, can provide greater access and more cost-effective delivery of education. Governments can do much to encourage the right environment for virtual education.Indeed, governments cannot afford not to expose at least a minimum number of its nationals to the benefits of virtual education. The poorer the country, the more focused itsefforts to support virtual education will need to be. Partnership with more developed countries, collaboration between countries with similar cultures and stages of economic development and well-targeted, small-scale projects will all help develop capacity and skills in virtual education.

Old English

Old English ‘Without Latin, English would have an impoverished vocabulary Latin is one of the languages that has most influenced English since its birth as a language. In this essay we are going to approach the Latin influence in vocabulary along the periods of the English language to see if, without the Latin influence it would be as rich as it is now with it and if the language would be impoverished or not. Development In its beginnings, Old English did not have the large number of words borrowed from Latin and French that now form part of English vocabulary. Old English was a very flexible language capable of using old words and giving them new uses. Latin has been the second great influence on English. It was the language of an educated and sophisticated civilization from which the Saxon peoples wanted to learn. The contact between these people was at first commercial and military but then it also became religious and intellectual. Before going to England the Germans had already had contact with the Romans and of course, from this contact they acquired some Latin words. When Christian was introduced in England, the people living there adopted many Latin elements. English borrowings from Latin came in three waves that extended the resourced of their vocabulary. â€Å"A connection between Latin and English is indicated by such correspondences as pater with English father, or frÄ ter with brother, although the difference in the initial consonants tends somewhat to obscure the relationship† (Baugh, Cable 1993:18) Albert Baugh and Thomas Cable, in their book ‘A history of the English language divide the Latin influences in the vocabulary in three stages: The continental borrowing, the Latin through Celtic transmission and the Latin influence of the second period and the norman conquest. We are going to see three occasions in which borrowings from Latin occurred  ¿Ã‚ ¿Ã‚ ¿before the end of the old English period: During the continental borrowing, the words were introduced because of the contact the German tribes had had with the Romans on the continent. Some of the words introduced were already present in the early Germanic dialects because of the trading contact. The Germans coming back from the empire brought with them words apart from goods. The words they adopted indicated new conceptions related with things they did not know or for which they did not have terms. The germans in the empire dedicated themselves to agriculture and war, as some words like camp (battle), segn (banner), weall (wall), pytt(pit), strÅ“t (road, street), mÄ «l (mile) and miltestre (courtesan) show. Owing to the commercial relationship most words are related to trade. One of the things they traded was wine and we can observe words like wÄ «n (wine), eced (vinegar). They also traded domestic and household articles plus clothing as in cytel (kettle L.Catillus). In the art of buildings and construction there were words like copor (copper), pic (pitch) or tigele (tile). The words the Germans borrowed reflected the kind of relationships they had. In the Celtic transmission, which had a poor influence on old English made the Latin influence be limited too during the roman occupation. The extent to which the country had been Romanised and the use of latin by the population were not influential. Some terms could be found in placenames but a direct contact between latin and old English was not possible during this period because the Latin words came thought the transmission of the celts and their interaction with old English was weak. Words like ceaster ( L. castra. Camp) which today forms English place names as Manchester or Doncaster or words like port (harbour, gate, town) from Latin portus and porta; munt (mountain) from latin montem were introduced. The influence of the language in the first period was the slightest of all. The Latin influence of the second period and the greatest of all was the Christianizing of Britain that started in 597. From this moment until the end of the old engliush period around 500 years later words made their way into English thanks in most cases to monasteries. It is needless to say that most of the terms introduced had to do with the new religion. Some words like church or bishop already belonged to the language because they had been introduced before but the vast majority of terms having to do with churches and their services were introduced in this period. Some examples are abbot, deacon, disciple, angel, althar, anthem, pal, pope, psalm. But the church did not only influence religiously speaking. Some terms related to the domestic life of people, clothes, food, trees, plants, education, miscellaneous things or literature were introduced. Words like cap or silk, lentil or caul (cabbage), pine or lily, the word plant itself, school, master, grammatic(al), meter, notary, a nchor, sponge or elephant or calend or talent. There was a great influence in the early years of Christianity in England. As the Latin influence always came and went hand in hand with the church new words when with the Benedictine reform. The imports were different now and they expressed scientific and learned ideas. But some words were still related to religious matters antichrist, apostle or demon. The words that predominated in this period were the literary and learned ones. Some examples are accent, history, paper, title. Plant names like coriander, cucumber, ginger. Trees like cypress or laurel, some terms related to medical matters like cancer, paralysis and some others related to animals like scorpion, tiger. Despite the introduction of all these words English did not always adopt them to express a new concept. An old word was generally applied to a new object or thing with a small adaptation in order to convey new meanings. The Anglo-Saxons, for example, did not borrow the words for which they already had a meaning. According to Baugh, as a result of the Christianizing of Britain some 450 Latin words appear in English writings before the close of the English period (Baugh and 1993:86) In spite of this, some words did not make their way into general use until later, when they were reintroduced but others were fully accepted and incorporated into the language. Before the Norman Conquest Latin was the language used by the church and the one of scholarship, international communication and administration but then, after the conquest, it was replaced by French. But the Norman Conquest was the period in which a larger number of Latin borrowings were introduced. In this period we include the words borrowed from French (derived from Latin) and those directly borrowed from Latin itself although they were less popular that the French and usually obtained their admission through written language. In the 13th and 14th centuries England could have spoken three languages English, French and Latin. Latin was also the principal channel through which Greek words reached English. The fourteenth and fifteenth centuries were really prolific in Latin borrowings. Some of them were conspiracy, distract, frustrate or history among many other common terms used in everyday speech. (Asiq teniendo en cuenta esto sin el latà ­n el ingles seria un idioma pobre porq no tendria ni la influencia griega que llego a travà ©s de à ©l ni la francesa que procede del latà ­n). As Barbara Strang mentioned in her book ‘A history of English it remains to note that from this super abundant wealth English has discarded a number of items picked up, jackdaw-wise, more for glitter than for use and that this was particularly noticeable among the Latin words of the 16c. (Strang 1989:129) The Renaissance in the 16th century and the revival of classical learning made the number of Latin borrowings increase. Many of these words came by means of French because in Middle English, Romanic elements were Gallicized but in Modern English they came directly from Latin. Related to this Barbara Strang said that â€Å"we cannot always be certain whether a word is a direct loan from Latin or mediated by French† (Strang 1989:186). In the 17 th and 18 th centuries there was a Latin diction. The writers that had been brought up in the tradition of the classics provoked a reaction in which the Saxon element of the language was glorified and made stronger. For them, the Latin and French words were very literary and abstract and they rejected them Cassidy says that English has been exposed to Latin influence throughout its history but the Latin borrowings found in our days are far smaller than might have been expected (Robertson 1954:152) To know how many exact Latin words have been borrowed into English is impossible. In our days it is important to mention that the most part of the modern and technique words in English, those related to computers, derive from Latin roots and not from Germanic. For example the word computer is a derivation of the Latin verb computare which means count or calculate. The word delete, which means ‘to erase what is written in a computer, comes from the Latin verb delere, which means to erase. Curiously, those people who have studied Latin know that the second person of the imperative of the verb delere is delete. Robertson also recognises this influence and says that â€Å"in present day technical and scientific English, Latin shares with Greek the source of a host of new coinages, or of few applications of words already adopted† (Robertson 1954:155) â€Å"This is not a matter merely of the number of words borrowed, for in that respect, Latin, at least, is ahead of French. What it means is that far more of the French words have become a part of the essential core of modern English† (Robertson 1954:155) Coger algo de la 187 a la 189 de Barber!! Y se acabà ³ Conclusion Ver pags 173 y 174 para la conclusià ³n en nà ºmero. English would be in some kind impoverished. BIBLIOGRAPHY AND SOURCES Albert Croll Baugh,Thomas Cable A history of the English language ELECTRONIC RESOURCES http://www.orbilat.com/Influences_of_Romance/English/RIFL-English-Latin-The_Inflluences_on_Old_English.html http://en.wikipedia.org/wiki/Latin_influence_in_English http://www.wordinfo.info/words/index/info/view_unit/4197/?letter=Espage=4

How the Western Film Genre Has Developed over the Past Century Essay

The Western film genre is typically set in a secluded village in the middle of the desert, normally in the American West. The setting includes wooden buildings, tumble weed, cacti, trains, horses and carriages. The storyline for western films is usually the same, namely, a hero travels to a remote village, usually on a horse, and brings peace to the warring villagers. In a traditional Western film the clothing for the hero is usually a white hat, (this is to show purity). The hero would also wear a brightly coloured shirt , a pair of jeans and cowboy boots with spurs on the back of them. The hero is also very clean and also normally tall and good looking. A traditional Western includes things like white settlers living in a town and a white hero fights white baddies and usually the hero wins. In a traditional western the Native Americans attack the towns where religious and peaceful people live. This makes the Native Americans look like bad people and the whites as good people. The first Western film ever made was called ‘The Great Train Robbery‘. It was made by ‘The Lumiere Brothers’ in 1903.This film was a high quality film, because they used some panning with the camera. This was unusual in its time because the cameras that they had, had to be put on a fixed point because they were too heavy to lift. This meant that they couldn’t move in for close-ups. Consequently it made it harder for the audience to understand the characters feelings and to understand the storyline. If the camera can move in on the villain when he is plotting something or pulling a gun out ready for a fight it is much easier for the audience to follow. ’The Great Train Robbery’ was a simple one-reeler action picture, about 10 minutes long, with... ...eserts, wooden buildings, small towns and cacti for the setting, western music and wind sounds for the backing music, and crane shots and panning for the camera shots. Shooting games are very popular with boys and so using the Western as a basis for these games should mean that many of them will be sold. Westerns have, and always will, be very popular. The storylines, the shoot-outs and the all action drama are popular with men. The handsome hero and the better roles for women in the films means that more women were attracted to Westerns. The advances in technology meant that lots of people came to see the films just to see the camera shots and the sound. The change of storylines which showed the Native Americans to be nice people also kept peoples interest in Westerns. This is why they are still used today to sell products such as jeans and computer games.

Bad Rap :: Music Papers

Bad Rap I can recall the cold weekend in November after I got my drivers license and my strong urge to go to a dance club on a venture to bond with new faces. The only information I knew about this small, local boom-room was the age limit, dress code and the cover price. When I arrived at the club with my 3 high school friends, we were more than astonished by the overly crowded parking lot that looked similar to tailgate parties at a National Football Game. After paying at the door and getting carded for an ID, we passed through the doors that would lead me to a shocking personal experience. The nightclub was composed of 2 luxurious floors, 1 wooden deck, and 1 laser-lighted VIP room. From the very moment I stepped through the entrance, I could feel the bass from the sub woofers punching at my eardrum. Due to the floods of teens on the dance floor, I felt that my mobility was limited and I knew that this could be a serious fire hazard. It felt like the hip-hop DJ never stopped spinning the new hit singles he would pull from his large selection in a nearby cardboard box. As the music blared, the crowds of people on the dance floor continued to form into huddle-like groups on different sides and corners of the room. I figured that these clusters were nothing but circles of close friends but would soon realize that these groups were actually local street gangs from the poor neighborhoods in my town. As the night came to a close, the DJ threw on a couple more hit records to the likes of the audience. One of these records by Lil’ Jon and the Eastside Boys, however, fell under the category of â€Å"Gangsta Rap†. â€Å"Put your Hood Up†, a mere 4 minutes of vulgarity and severe profanity is a song that parents and guardians need to know about. The song starts off with Lil’ Jon howling â€Å"Aye, check this out I need all my real niggas and bitches to look around the muthafuckin' club. If you see a nigga and he throwin' up a set and it aint yo' set or it aint yo' click, I want y’all niggas to tell them niggas like this.

Linguistics and their realationship to Teaching Essay

Abstract This paper is an attempt to analyze the relationship between linguistics and language teaching. Linguistics is a science and teaching while technical is also an art yet they are closely related to each other in the case of language teaching. The foreign language teachers need to include ‘selection’, ‘grading’ and ‘presentation’ as their main steps. Linguistics plays an important role in the whole process of teaching by helping to facilitate a teacher’s understanding of the workings and systems of the language they teach. Applied Linguistics is really about the melding of these 2 actions. The Relationship between Linguistics and Language Teaching. Linguistics is defined as the scientific study of language. Linguistics is then divided into several branches which study different accepts of its use. Descriptive linguistics, historical and comparative linguistics, which it is based on methodology. Synchronic and Diachronic linguistics, which it is based on the aspect of changes over time. Phonetics, phonology, morphology, syntax and semantics, which is based on a language as a system. Sociolinguistics this is related to or combined with the disciplines of linguistics and sociology. Its interest is in the relationship between language and society. It works to explains why people Use different speech in different social contexts. It’s area of study is the social functions of language to convey social meaning. The social relationships in a community, and the way people signal aspects of their social identity through their language (Jenet Holmes, 2001). Sociolinguistics also is concerned with the interaction of language and settings. (Carol M. Eastman, 1975; 113). The other expert defines it as the study that is concerned with investigating the relationship between language and society with the goal of a better  understanding of the structure of language and of how languages function in communication ( Ronald Wardhaugh, 1986 : 12) Psycholinguistics relates to the combined disciplines of psychology and linguistics. Psychology is defined as the systematic study of human experience and behavior or as the science that studies the behavior of men and other animals. Knight and Hilgert in Abu Ahmadi,(1992). It covers language development. (Lim Kiat Boey). The other definition of psycholinguistics is that it is the study of human language-to-language comprehension, language production, and language acquisition (E. M. Hatch). The research done on the relationship between linguistic theory and language teaching can be traced back to the late 19th century. Its relationship has been discussed and debated for many years and researched extensively. Since this time different research proposed by different scholars has been disputable and found to be largely inconclusive. In the 1960s it was decided that there needed to be a reassessment. The conclusion that was formed went in two two main directions of thought with differing points of view. One viewpoint was that linguistics is not as relevant as it was first thought to be, and its importance was overrated. Such linguists as Lamendella (1969) and Johnson (1967) expressed their disagreement to regard linguistics as the basis of a strategy of learning. Lamendella (1969) thought that it was a mistake to look to transformational grammar or any other theory of linguistic description to provide the theoretical basis for second language pedagogy. What is needed in the field of language teaching are not applied linguists but rather applied psychologists. The other point of view was to recognize that the general contribution of linguistics was important. This came though with a proviso that teaching language was not to be bound to only follow one theory alone. The idea being that different linguistic theories can offer different perspectives on language, and they can all be treated as equivalent resources useful for teaching. Levenson (1979 ) once said, ‘no one school of linguistic analysis has a monopoly of truth in the description of the phenomena of speech†¦traditional school grammar, TG grammar, †¦all these and more can be shown to have their own particular relevance to the language teaching situation. By1960 the United States, reached its peak of the influence of structural linguistics upon language Teaching. Structural linguistics stressed the importance of language as a system and investigates the place that linguistic units such as sounds, words and sentences have within this system. This then associated with behaviorism provided the principal theoretical basis of the audio lingual theory. This then influenced language teaching materials, techniques and the teachers educations. Behaviorism led to theories, which explained how an external event, causes a change in the behavior, without any kind of mental interaction. It also stressed the importance of repetition and practice in learning a second language, this I think is a vital factor in learning a foreign language. If we look at the audio-lingual method, it emphasizes: (1) The teaching of speaking and listening before reading and writing; (2) The use of dialogues and drills; (3) The avoidance of the use of the mother tongue in the classroom. Audio-lingual method regards speaking and listening as the basic skills, this is in line with today’s English teaching situation. The Mentalist Approach In the 1960s Chomsky formulated the mentalist approach. The hypothesis was considered that human behavior is much more complex than animal behavior. Chomsky, felt that we are born with a Language Acquisition Device (LAD), which enables a child to make a hypotheses about the structures of a language in general, and also the structure of the language being learned more importantly. By the end of the sixties’, there were new developments in teaching language starting to occur. The TG theory had a big impact resulting in a change in teaching methods. It was opposed to the empiricist theory, that is, teaching audio linguistics, linguistically structuralism and psychologically behaviorism. TG theory. 1 It stresses mental activity. 2 It postulates that all human beings have an innate ability to learn a language. 3 That it is an inborn instinctual ability and not practice that made human beings obtain the rules of a language and understand and can produce countless numbers of sentences. The Natural Method was successfully used in various language schools in the USA and Europe in the late 19th and the early 20th century. In the post-World War I decades, the direct method was adopted into English language teaching (ELT) this laid a solid intellectual and practical foundation for developing ELT as an autonomous profession. Some linguists, like Diller (1970), openly declared his preference for the cognitive position; while others, like Chastain (1976) and Rivers (1981:25-27) held that the two theories were complementary and served different types of learners or teachers or represented different phases of the language learning process. Applied Linguists brought about the situational approach and the notional/functional method. It is based on a broader framework for the description of language use called communicative competence proposed by Hymes, This brought about the communicative approach to language teaching came into being. In 1970s, a group of scholars including Oller (1970) and Widdowson (1978), were linguists but at also closely in touch with teaching practice. They gave language teaching and language pedagogy the linguistic direction they regarded as necessary. Since they were in touch with language teaching practice and linguistic so had a two-way view of the problem, they placed emphasis on real language and its communication and use. To take Oller’s interest in pragmatics as an example. Oller (1970:507) claimed that pragmatics has implications for language teaching; it defines the goal of teaching a language as prompting the students not merely to manipulate meaningless sound sequences, but to send and receive messages in the language. The students in China start English when they are in primary school. In the past, more attention was paid to the grammar, the result was very disappointing: Now the emphases is on speaking and listening. The audio-lingual method is now used in the classroom. In China, more people need to learn English in order to have the ability to communicate with foreigners. In this case, speaking and listening is much more important than being able to read and write. They are not expected to have a high level of English and their aim is simple, they need to communicate with a foreigner so they can understand their words and express themselves well. This is based on simple daily conversation. A market sale and business or being able to work in the tourism industries. Basic conversation and understanding can be very helpful in everyday conversation exchanges. The Audio-lingual method stressed the repetition and it theorizes that a language is learnt through the formation of habits. To speak English fluently, without constant practice, is impossible. So in our English teaching, we must help our students speak and listen well. Expressing ourselves properly is not always an easy thing, especially if it’s an emotionally charged topic. Even an English major may sometimes find it problematic to express exactly what they mean so it is understood by the other person in a way that is understood by all. When I go to Cambodia I find the generally that the population though not taught English in school has good English conversation capacity. They may not read or write but I feel if they had the opportunity to learn now they have grasped the basic language that they would with more ease. There is a need for them to talk and sell to foreigners so they have had a need and incentive to learn and the fact that their using it every day also helps. Though there are of course talented students I find in Thailand the communication level is not good as a lot of emphases is but on reading, writing and grammar, that many times, is not really understood or comprehended. Thai students learn form primary but they do not always have a reason to speak out of the classroom. One lesson a week in speaking and 3 of grammar I find makes the students scared to use the language. I teach with Thailand teachers and due to a some general pronunciation problems the students are confused about the sounds of the words and how to string them together. Confidence helps a lot just talking even if it is wrong. I always attempt to inspire confidence as I feel it is very important for speech. In my opinion, linguistics and language teaching relationship is a dual one. There are some theories of linguistics that can be applied to language teaching, i. e.  linguistics guides in development of language teaching theory. On the other hand, a language teaching theory expresses or implies answers to questions about the nature of language. It is necessary for a language teacher has some knowledge about, the systems of languages. A teacher should understand how the language works and expresses meaning and the structures that are used in the language being taught. A teacher needs to know how to make the phonic sounds and the mechanics to produce these sounds. This helps with pronunciation problems that students will encounter. By studying linguistics a teacher will have a deeper insight into the nature of language and the language the student speaks as they’re first language. If we agree that the use of a language is a matter of habits and practice, then a teacher needs to implant the habit of using it for communication until it becomes second nature. Conclusion Linguistic theory is continually developing and teaching theories are constantly changing as is the language itself. This alone demands a permanent study of languages and the relationships between linguistic theory and language teaching methods. There are many techniques and theories but no one concept or technique can take in the Different needs student may have and the differing ways people learn. This is a science in its self. There can be many differences in understanding between the L1 and L2 language from different cultural understandings and different sounds that may be new to the learner. There are many ways a culture will express its self along with idiosyncrasies and local knowledge of the everyday life in the culture. They say when you understand humor you start to know a language. If one could take every student as an individual and teach them the best way they learnt one would be assured of good results. Knowing the basic individual attributes the child had can enable to teacher to create classes designed for their individual needs. This is a luxury that tutors can give their students but in the classroom one dose not have so much control. A practical framework designed to suit the most students and the context that is the most appropriate. The Relationship of Linguistic Materials for the Second Language Teacher. Because of political, economic and also technical changes, English has become widely taught as an official business language worldwide, also as a second language to immigrants in English-speaking countries to gain entry and work, and as a foreign language in many non-English-speaking countries. This is also largely due to the computer so there is a universal language for coding and business. There are many theories on different ways to teach and different scholarly thoughts on the best process. I feel that this depends on the type of English you are teaching. Since there are many different needs a student may have. In China the emphases is on communication with foreigners on a daily basis like selling them something in a market or doing business. In other countries such as Thailand the emphases is put on Grammar and writing and reading and only a small part into communication. So while there are still many theories on the best way to teach I feel in my knowledge so far that it is best to learn as many ways as possible and how they work in the different environments. Applied Linguistics is really about the melding of these two actions but not the scope of this essay. One of the most fantastic Linguistic help I think the corpus is one of the best ways to get relevant vocabulary for your students. This is helpful for Syllabus and curriculum planning and for all areas of language teaching. References Chastain, K. (1976). Developing Second-Language Skills: Theory to Practice. Chicago: Rand McNally. Diller, K. C. (1970). ‘Linguistic theories of language acquisition’ in Hester 1970:1-32. Johnson, M. (1967). Definitions and models in curriculum theory. Educational Theory, 17:127-40. Lamendella, J. T. (1969). On the irrelevance of transformational grammar to second language pedagogy. Language Learning, 19:255-70. Levenson, E. A. (1979). Second language lexical acquisition: issues and problems. Interlanguage Studies Bulletin, 4:147-60. Oller, J. W. (1970). Transformational theory and pragmatics. Modern Language Journal, 54:504-507. Rivers, W. M. (1981). Teaching Foreign-Language Skills. Second edition. Chicago and London: University of Chicago Press. Widdowson, H. G.. (1978). Teaching Language as Communication. Oxford: Oxford University Press. .†? Zeki Hamawand, Z. Morphology in English: Word formation in cognitive grammar. continuum. Publishing. ( Zeki Hamawand, Z. (2011).

Abc Electronic Case Study

ABC Electronics Ltd. – A Wrong Analysis of Consumer Behavior ABC Electronics Ltd. was a company established in 1983 by Mr. Manoj Kumar and over the years had emerged as one of the leaders in the growing segment of the electronics and home appliances market in India. Currently it has a market share of 30% of the home appliances market. Its product strategy has been to offer a wide range, right from mono stereo, two in ones and sophisticated music systems to televisions, refrigerators, washing machines, ovens and microwave ovens.ABC’s marketing strategy also included offering the above products so as to match the needs and budget of the middle and upper middle classes. In 1991, Prasad, son of Mr. Manoj Kumar, took over as the Managing Director of the company. Seeing the intense competition in the post liberalization scenario, Prasad was keen to follow the principle that once you have decided on your target customer, you follow him/her relentlessly with attractive offering s. In 1994, he developed a well focused promotion and distribution strategy. The promotion strategy involved an advertising budget of Rs. 0 crores, a special training program for the sales force and offering freebies and various other sales promotion techniques. In terms of distribution, Prasad selected exclusive showrooms and franchisees to display their wide range of products. The location of the exclusive retail outlets was also selected so as to match the perceptions of the consumers as an â€Å"exclusive showroom† for them. However, even after two years of implementing the new promotion and distribution strategy, the sales of ABC Electronics did not pick up to the extent that the company thought it would.Prasad then directed the marketing manager to conduct a study of other retail outlets to know the trend. The results revealed that there was a change in consumers’ perceptions regarding purchasing consumer durables. There seemed to be a preference for purchasing g oods from multi brand, rather than from single brand outlets. Questions 1. Where do you think Prasad went wrong in his analysis of consumer behavior? 2. Discuss the change in the role of the consumer today, as compared to the consumer five years ago.M/s. Tufleather Ltd. – â€Å" Tufcom Shoes† For the last fifty years, M/s. Tufleather has been in the business of manufacturing and selling leather to companies which make leather shoes and other related products. In the post liberalization period, i. e. , from 1991 onwards, the company was contemplating entering the shoe manufacturing industry, primarily because the Government was giving substantial support to this industry, particularly to firms that were export oriented.With the intention of selling shoes, the company set up its own factory with R & D facilities in Hosur, Tamil Nadu. In 1993, the company’s R & D department developed a material â€Å"Tufcom†, which it claimed had properties of shoe material permeability, strength, flexibility and durability. The company also set up a sub unit to produce shoes with this new material and conducted test marketing to gauge the initial response. The pilot study indicated positive consumer response.Based on the test marketing results, the company set up a large plant with a huge investment and entered into tie ups with reputed shoe manufacturers to buy the new material and make attractive shoe models. They also planned to have an in-house trained team of sales people who would visit the shoe retail outlets and train their sales persons on how to sell shoes. Tufleather also helped the shoe manufacturing companies by providing point of purchase and advertising materials for a nationwide advertising campaign.The company developed a premium pricing strategy for the Tufcom material, based on the consumer perceptual process – the belief that high price is an indicator of high quality. They felt that Tufcom offered quality that was superior to leather in terms of durability and ease of care. After adopting a skimming pricing strategy, the company would later consider penetrating the lower priced shoe market segment. While the first year after the launch of Tufcom shoes showed positive results, sales began to fall drastically after that.Feedback from their sales team indicated that high price buyers did not get motivated by the factors emphasized by Tufleather, namely durability and ease of care. In addition, some complaints were received from buyers of Tufcom shoes that they found the shoes unusually warm. Questions 1. Where do you think the company went wrong in analyzing consumer shoe buying behavior? 2. Do you think the company should identify a new buyer market, namely the lower priced shoe market segment?