Black & Decker (SWOT analysis) Research Paper Example | Topics and Well Written Essays - 1250 words

Black & Decker (SWOT analysis) - Research Paper Example The industrial segment is sub divided into tradesmen and industry level. The domestic consumers are a big fan of Black & Decker products and the company enjoys fifty percent market share from this segment. However, the share at industrial level is twenty percent and tradesmen account for nine percent only. Tradesmen are not quite satisfied with the Black & Decker products as they consider the tools less professional and less reliable. Although research and development is an ongoing process at Black & Decker and due to the company’s efforts, hundreds and thousands of products have become a part of the brand. Sub brands of Black & Decker are also popular at global level. Thus, the brand portfolio of Black & Decker is quite satisfactory and appeals the customers. ... other idea could be to remove the Black & Decker label from all products in the mentioned category and market the products under the name of other Black & Decker brands which are absolutely free of any negative associations. Threats Competitors such as Makita and Milwaukee are a major threat for Black & Decker. They have a market share of more than fifty percent and have better brand awareness and reputation in the power tools market. The negative image of Black & Decker can also have negative impact on the consumer segment. If strategies aimed at the growth in the tradesmen segment fail, the company might face decline in revenues and reputation. 4 P’s Analysis Product Black & Decker is one of the world’s biggest manufacturers of power tools and accessories. The products range from the smallest of screwdrivers which are used rarely by domestic consumers to heaviest parts of machinery used at the industrial scale. The products are classified into two categories: home use and industrial use. The industrial segment is sub divided into tradesmen and industry level. The domestic consumers are a big fan of Black & Decker products and the company enjoys fifty percent market share from this segment. However, the share at industrial level is twenty percent and tradesmen account for nine percent only. Tradesmen are not quite satisfied with the Black & Decker products as they consider the tools less professional and less reliable. Although research and development is an ongoing process at Black & Decker and due to the company’s efforts, hundreds and thousands of products have become a part of the brand. Sub brands of Black & Decker are also popular at global level. Thus, the brand portfolio of Black & Decker is quite satisfactory and appeals the customers. Price A deep

Opera houset promotion Assignment Example | Topics and Well Written Essays - 500 words

Opera houset promotion - Assignment Example The company should create a compelling advert that convinces the customers that the service at Opera Houset Company is the best. Adverts should deliver a proper message to the people, enhance the company’s image, draw more people to the business while holding and keeping the existing customers (Belch and Belch 12). Promotion should be done in different ways, this will include the print media, electronic media and digital media. Print media, which include magazines and newspapers to advertise (MacRury 8). The magazines and newspaper should provide information about the company’s location, its service, and the cost of their tickets. It should bring out the company as the best in providing service. The advert should be placed in the newspapers like the New York Times. Opera Houset Company should involve in promotion through electronic media, which include the use of televisions and radios to advertise on their information (Clow and Baack 11). This media is considered the best as it can reach targeted groups like teenagers. This will involve advertisement for about 30 seconds about Opera Houset Company. Advertisement through television will be the best as it creates impact on the viewer through sight of the opera company their quality halls, dinning, and best services. Trade paper advertisement will be through publishing of information about Opera Houset Company in business papers. This business books are of better production quality, high prices and large (Belch and Belch 15). They put advertisement adds on them to promote Opera Houset Company. Opera Houset Company needs to incorporate this system to obtain more customers. Digital media advertisement includes methods like social Medias, social networking, and social sites to promote information should also be used. This is a modern way of advertising information and it provides a platform to interact with customers as it advertises (Lin 16). Information from digital media is from