Literature Review Influencer Marketing Essay

INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing, which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell other people how much they like a product, service, business or event. Marsden (2005) says that research shows that word of mouth (WoM) is at least twice as powerful as traditional marketing communications in influencing sales, and given the rise of electronic word of mouth (mobile and internet), word of mouth is now some 50% more influential than it was 30 years ago. This is supported by a Nielsen survey showing the most trusted form of advertising was, recommendations from other consumers, being cited by 78% of respondents. Furthermore, the third most trusted form of advertising (behind adverts in newspapers at 63%) was consumer opinions posted online which was trusted by 61%. Brand Association Maps (BAM) that plot language, attributes and issues around a topic show that, for advertising, attributes like â€Å"false†, â€Å"deceptive† and â€Å"misleading† are highly associated. The fact is that customers are seeking out opinions because they don’t trust marketing as much and thus independent influencers become more influential than ever before. But WoM is not just about referrals to achieve sales, it also adds credibility to a message. A friend or family member talking about a brand or product, or an independent commentator writing about it, tend to be believed more readily than commercial advertisers talking up thei r own brands. Terminology Online word of mouth is called viral marketing and was coined as long ago as 1996 by Rayport at Harvard. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. It is also defined as â€Å"an alternative marketing strategy supported by research and technology that encourages consumers to dialogue about products and services†. The first viral marketing campaign was the  Hotmail launch in 1996 and it grew faster than any other company in history. Within 18 months it had over 12 million subscribers Offline is where the majority of WoM actually occurs and has the strongest impact and there are a number of terms that are used: Word of mouth (the emphasis here is on personal, relationship related and spontaneous communication) Advocacy marketing (most often relates to social and voluntary sectors) Public affairs (a well-worn phrase asso ciated with political influence) Referral marketing (a classic business-to-business method) Mutual marketing (the co-creation of products and services by producers and users, but also used in public affairs to describe joint activities between two or more organisations with a common cause) Influencer marketing (influencing the mass of prospects or other groups through the influence of a few and/or identifying those with influence and engaging, or when a marketer identifies, seeks out, and engages with influencers in support of a business objective. Influencer marketing can be traced back to 1950s when Lazarsfeld and Katz introduced the concept of the two-step communication process and personal Influence. They stressed that some people have a disproportionate degree of influence on others and can be effective communications channels. INDFLUENCER MARKETING According the annual marketing management survey run by the magazine PR Week, 69% of marketing managers in the US now include the targeting of influencers as part of their strategy. Despite the hype surrounding online viral marketing, it is claimed by WOMMA (the UK trade association) that 85% of WOM activity takes place offline and that offline WoM is more powerful because here communicator is usually known to the recipient and thus the communication has added trust power. A similar figure is reported from the US where according to the Keller Fay Group 73% of marketing-related conversations take place in person, and only 10% happen online. So, the focus of your WoM or influencer marketing strategy should be face-to-face (mouth not mouse), rather than mouse-to-mouse communication Central to most strategies designed to amplify WoM is the notion of influencers, which put simply means targeting those who have the greatest viral impact rather than engaging the masses. However, the theory that there are influencers that have disproportionate impact is not universally accepted, as we shall  discuss later. The Word of Mouth Marketing Association defines an influencer as a person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Malcolm Gladwell, a New York Times journalist and the author of â€Å"The Tipping Point†, first stressed the importance of the so-called â€Å"influentials†. He categorises influentials into three different categories: 1.Connectors are the people who link us to the rest of the world 2.Mavens are the information specialists who accumulate and share knowledge 3.Salesmen are the â€Å"persuaders† who possess the powerful negotiation skills Keller and Berry in their book â€Å"The Influentials† categorise influencers by reference to the nature of their influence: 1.Social influencers (meta trends) 2.Category influencers (in a sector or product area) 3.Brand influencers (which brands are in and which are not) A good advocate or influencer is typically someone who has had a genuine experience of the product or service (or has been told about it by someone they know or trust) and whose opinion is trusted by at least one other person. To make a difference on a large scale a strategy needs to plan to: 1.Bring these advocates together in one place. 2.Trigger their advocacy through active involvement. 3.Create more opportunities for them to influence the more easily influenced INFLUENCER STRATEGY Influencer programs are, by definition, long-term, multi-year commitments designed to build a relationship; they are not marketing campaigns. The first steps are to identify amongst your key stakeholder groups both the easily influenced (after Watts) and the influentials (after Gladwell). Both approaches have merit and are not mutually exclusive. How to identify the easily influenced Many colleges and universities ask new students or business clients who they spoke with or what they read or browsed before enrolling or contracting, but fewer ask specific questions about what or who influenced them and why. It is important to identify who influenced whom rather than merely who communicated with whom. Such questions on your induction or joiner surveys  can help to reveal the connected and trusted sources (the influencers) but also this can reveal who was influenced by word of mouth or personal recommendation and the analysis of this cohort may help to locate the most likely to be influenced in the future. However, the evidence is that all demographic groups are likely to recommend and be recommended to and influenced, so simple analysis based on demographics is unlikely to be very revealing. Any preparatory research also needs to map out a timeline of influence, as education markets are cyclical and seasonal. It is critical to know when influence will be most impactful as that is when you should stimulate chatter. Keller and Berry 2003 have distilled published research into a simple screening profile for identifying connectors (influencers), recently estimated by NOP to make up 10% of a target audience based on their ACTIVE profile: Ahead in adoption Connected (socially and electronically) Travellers Information Hungry Vocal Exposed to media CONCLUSION Exactly what is included in Influencer Marketing depends on the context (B2C or B2B) and the medium of influence transmission (online or offline, or both). But it is increasingly accepted that companies are keen to identify and engage with influencers. As Keller and Berry note, Business is working harder and paying more to pursue people who are trying to watch and listen less to its messages.† Targeting influencers is seen as a means of amplifying marketing messages, in order to counteract the growing tendency of prospective customers to ignore marketing. References 1. Keller, Ed and Berry, Jon. The Influentials, Free Press, 2003 2.Scott Pearson and Duncan Brown, The influence of Word of Mouth, Influencer50, March, 2008 3.Justin Kirby and Paul Mardsen, Connected Marketing, the viral, buzz and Word of mouth revolution, Butterworth-Heinemann , 2005 4.The Nielsen Global Online Consumer Survey, 2009 5.Rayport Prof J, The Virus of Marketing, Harvard Business School, 1996 6.Malcolm Gladwell, The Tipping Point, 2000

International Trade debate Part 2 Essay

In reading my classmate’s paper, it is interesting to note that while the author is against unrestricted trade, the author nevertheless cites many of its benefits such as reducing dependency and cutting the cost of living. What is even more interesting is that the author tries to build a case around arguments that consider these benefits as detriments without ample support. When countries have to compete globally, they would have to streamline their products in order to find their most competitive wares or they won’t be able to compete at all. This opinion which is also mirrored by my paper is true, but the fear that some countries would engage in unfair practices is unfounded. For one thing, what does the author mean by â€Å"unfair† competition? Offering a price that is lower than your competitor’s is not unfair, it’s just competition. As the paper also mentions, this leads to specialization of goods based on each participating nation’s capabilities. While some of our products might not be marketable because of cheaper, higher-quality brands from some other countries, other goods that we export would be more marketable because of free trade and we could focus on those goods for export and not have to spread our resources too thin. This way, we can get the best profit for our best product. But what about countries that cannot be competitive? What about countries who simply do not have globally competitive products? Globalization also gives them the benefit of having cheaper products for their labor force to afford. Kellison (2006) states that economies that cannot offer globally competitive products usually end up offering another valuable resource, labor. Free trade cuts the cost of living for its laborers which make them afford better lifestyles. What is so wrong with that? In the final analysis, it is clear that globalization has a rightful place in today’s economy. References Kellison, P. (2006). Labor Forces in the 21st Century. N. Y. : Bakeman Books. My classmate’s paper: International Trade Debate â€Å"The Case for Protection† My paper: International Trade.

Discrimination

It is about difference, and its value is the richness and variety that different people bring to society. There are so many ways in which people differ from each other. Examples are: Appearance-ability Gender-Talent Race-Beliefs Culture Equality: -Promotion of individual rights. It is about treating people fairly, regardless of their differences by ensuring that they have access to the same life opportunities as everyone else. People have equal opportunities as everyone else.People have equal opportunities for everything. Examples: -Equal wages for the employees with same qualification, experience doing the same job. Bonus is fixed according to proper performance based measurements. Inclusion: It is about ensuring that there are no barriers that would exclude people or make it difficult for them to fully participate in society. People must be included in all aspects of life, not excluded from some of them because of an illness or disability. Example: – Providing a ramp to give wheelchair access too building. -Providing information in a range of languages and in audio format.Discrimination: Discriminate people on the grounds of age, gender, race, sexuality or ability can damage persons self esteem and reduce their ability to develop and maintain a sense of identity. When people are affected by discrimination they experience anger, humiliation, frustration and a feeling of hopelessness. They are made to feel worthless and at less value than others. Examples When weekly menus are being planned at a day centre, if no account is taken of the religious and cultural needs of people, you should challenge this and suggest changes.When individuals are affected by discrimination, they experience anger, humiliation, frustration and a feeling of hopelessness. They are made to feel worthless and of less value than others. Their families could feel the impact experienced by the individuals. Families could feel that they are treated in the same way as others and would f eel that they do not live in a equal society. Wider society the discomfort, awkwardness, lost opportunities. This feeling could be reflected in various unhappy events in a society. It can include certain revolts and non participation in public responsibilities.Those who discriminate will have the side effects of false superiority, and may be ashamed if challenged. Promoting active participation- Active participation allows individual to realize their value and reduce isolation in such a way that an individual can gain self esteem which helps to reduce any form of abuse and discrimination. Quick and effective complaint procedure-Quick, serious, and effective complaint procedure helps to let individual to know that how seriously the act has taken and the consequences of discrimination and it restrains people to engage.Meetings and discussion: It helps to increase awareness and carefulness to discriminatory acts. Discussion and exercising this issue in day to day talks will help indivi dual to challenge discrimination. Task B A social care worker must follow the legislation and cod of practice. There are so many Acts for the diversity, equality, inclusion and discrimination. They are: Equal pay Act 1970 Sex Discrimination Act 1975 Race relation Act 1976 Disability Discrimination Acts 1995 and 2005 Employment Equality Regulation 2006 Racial and Religious Hatred Act 2006 Equality Act 2006Every social care worker must have a right to follow the legislation and code of practice. If we do not comply with any of the above laws, we can be answerable ICQ and it can lead to eventual disciplinary action and suspension from the place of work. C Inclusive practice means supporting diversity by accepting to welcome people's differences and promote equality by ensuring equal opportunities for all. In health care sector we demonstrate inclusive practice by recognizing respect, value and make most of all, aspects of diversity.Through share decision making, effective immunization and promoting dignity and respect, giving choices and rights are the ways of promoting equality. It is important to be aware about diversity, equality and inclusion. We can raise awareness by advertising in notice board. Another way to raise awareness is to attend courses to increase the knowledge and awareness. Task C Each and every person has different personal preferences, attitudes, heritage and beliefs. It may vary from person to person and depends upon the culture of the people.The fact that I am an Indian my personal beliefs about food, culture, marriage ND religion will be different compared with a person brought up in I-J. I think that it is difficult to compare someone brought up in India with someone brought up in I-J. Still I am looking after the people in I-J and I am working in a care sector. I have to recognize and respect people's beliefs and preferences. My work setting should be a place in which diversity and differences are acknowledged and respected. One of the h ardest things is to acknowledge our own prejudices and how they affect what we do at work.Prejudices are a result of our own beliefs and values and may often come into conflict with work situations. There is nothing wrong with having our beliefs and values. Everyone has beliefs and values and they play a vital role in what I am. I must be aware of them and how they may affect what I do at work. Exploring our own behavior is never easy and you need good support from either you supervisor or close friends to do it. You may be upset by what you find out about someone of our attitudes but knowing about them and acknowledging them is the first step of doing something about them.As a care worker it will be easier to make ere that you are practicing effectively with regular reviews. The confidence at work can be explicit in your own practices and attitudes. Once we are aware of our own beliefs and values and have recognized how important they are, we must be ready to accept the beliefs and values of others. The people we work with are different and so it is important to recognize and accept the diversity. We have to make sure that we always respond to people in a respectful way which ensures that they are valued. We need to understand what happens when people are not valued or respected.It is also important that we recognize the ways in which good practice helps to protect people from discrimination and exclusion. People should make choices about how they want to live their lives. Promoting equality and right is supported by the practical steps that we can take in day to day working activities to give people more choices and opportunities to take decisions about their own lives. Respecting people and valuing them as individuals is always going to be an important factor in promoting self esteem and well being. We have to make sure that our practice is inclusive and follow the policies and procedures of a care home.The national occupational standards define active supp ort as working in a way that recognizes people have the right to take part in the activities and relationships of every day life as independently as they can. It supports them by helping with what they really manage to do themselves. We have to remember that we get regular feed back from people we support, colleagues as well as from our supervisor. Inclusive practices are varied, but broadly it is about ensuring that there are no arises that would exclude people or make it difficult for them to fully participate in society.People must be included in all aspects of life not excluded from some of them because of an illness or disability. Inclusive practice is about providing the support that people want in order to live their lives as fully as possible. Examples of inclusive practices Providing a ramp to give wheelchair access to a building. Providing information in a range of languages and in audio format. Overall practicing in an inclusive way means constantly asking what changes ne ed to e done so that a particular person can participate and then doing whatever is within our areas of responsibility to make those changes happen.When we follow inclusive practice we have to follow the laws, national standards and code of practice, guidelines and polices. Now we have to understand that control to take decision is in the hands of people who are using the support services and they must be able to make choices about how, when and what level they want to be active participants in society. My nursing home arranged a day trip to Kendal for shopping and we could not take students who were using wheel chair because our trip was in a mini bus which cannot access wheelchair users.So it was a discrimination of wheelchair users. Actually we had to plan early for the trip and arrange facility to wheel chair access. We had planned a trip to visit a museum and we could not take a category of people with disabilities (dementia) due to the fact that it was situated where we could not take them. We had promised that we would take them for the trip. I think that it was a discriminatory practice. We could have found a place where everyone would have Discrimination It is about difference, and its value is the richness and variety that different people bring to society. There are so many ways in which people differ from each other. Examples are: Appearance-ability Gender-Talent Race-Beliefs Culture Equality: -Promotion of individual rights. It is about treating people fairly, regardless of their differences by ensuring that they have access to the same life opportunities as everyone else. People have equal opportunities as everyone else.People have equal opportunities for everything. Examples: -Equal wages for the employees with same qualification, experience doing the same job. Bonus is fixed according to proper performance based measurements. Inclusion: It is about ensuring that there are no barriers that would exclude people or make it difficult for them to fully participate in society. People must be included in all aspects of life, not excluded from some of them because of an illness or disability. Example: – Providing a ramp to give wheelchair access too building. -Providing information in a range of languages and in audio format.Discrimination: Discriminate people on the grounds of age, gender, race, sexuality or ability can damage persons self esteem and reduce their ability to develop and maintain a sense of identity. When people are affected by discrimination they experience anger, humiliation, frustration and a feeling of hopelessness. They are made to feel worthless and at less value than others. Examples When weekly menus are being planned at a day centre, if no account is taken of the religious and cultural needs of people, you should challenge this and suggest changes.When individuals are affected by discrimination, they experience anger, humiliation, frustration and a feeling of hopelessness. They are made to feel worthless and of less value than others. Their families could feel the impact experienced by the individuals. Families could feel that they are treated in the same way as others and would f eel that they do not live in a equal society. Wider society the discomfort, awkwardness, lost opportunities. This feeling could be reflected in various unhappy events in a society. It can include certain revolts and non participation in public responsibilities.Those who discriminate will have the side effects of false superiority, and may be ashamed if challenged. Promoting active participation- Active participation allows individual to realize their value and reduce isolation in such a way that an individual can gain self esteem which helps to reduce any form of abuse and discrimination. Quick and effective complaint procedure-Quick, serious, and effective complaint procedure helps to let individual to know that how seriously the act has taken and the consequences of discrimination and it restrains people to engage.Meetings and discussion: It helps to increase awareness and carefulness to discriminatory acts. Discussion and exercising this issue in day to day talks will help indivi dual to challenge discrimination. Task B A social care worker must follow the legislation and cod of practice. There are so many Acts for the diversity, equality, inclusion and discrimination. They are: Equal pay Act 1970 Sex Discrimination Act 1975 Race relation Act 1976 Disability Discrimination Acts 1995 and 2005 Employment Equality Regulation 2006 Racial and Religious Hatred Act 2006 Equality Act 2006Every social care worker must have a right to follow the legislation and code of practice. If we do not comply with any of the above laws, we can be answerable ICQ and it can lead to eventual disciplinary action and suspension from the place of work. C Inclusive practice means supporting diversity by accepting to welcome people's differences and promote equality by ensuring equal opportunities for all. In health care sector we demonstrate inclusive practice by recognizing respect, value and make most of all, aspects of diversity.Through share decision making, effective immunization and promoting dignity and respect, giving choices and rights are the ways of promoting equality. It is important to be aware about diversity, equality and inclusion. We can raise awareness by advertising in notice board. Another way to raise awareness is to attend courses to increase the knowledge and awareness. Task C Each and every person has different personal preferences, attitudes, heritage and beliefs. It may vary from person to person and depends upon the culture of the people.The fact that I am an Indian my personal beliefs about food, culture, marriage ND religion will be different compared with a person brought up in I-J. I think that it is difficult to compare someone brought up in India with someone brought up in I-J. Still I am looking after the people in I-J and I am working in a care sector. I have to recognize and respect people's beliefs and preferences. My work setting should be a place in which diversity and differences are acknowledged and respected. One of the h ardest things is to acknowledge our own prejudices and how they affect what we do at work.Prejudices are a result of our own beliefs and values and may often come into conflict with work situations. There is nothing wrong with having our beliefs and values. Everyone has beliefs and values and they play a vital role in what I am. I must be aware of them and how they may affect what I do at work. Exploring our own behavior is never easy and you need good support from either you supervisor or close friends to do it. You may be upset by what you find out about someone of our attitudes but knowing about them and acknowledging them is the first step of doing something about them.As a care worker it will be easier to make ere that you are practicing effectively with regular reviews. The confidence at work can be explicit in your own practices and attitudes. Once we are aware of our own beliefs and values and have recognized how important they are, we must be ready to accept the beliefs and values of others. The people we work with are different and so it is important to recognize and accept the diversity. We have to make sure that we always respond to people in a respectful way which ensures that they are valued. We need to understand what happens when people are not valued or respected.It is also important that we recognize the ways in which good practice helps to protect people from discrimination and exclusion. People should make choices about how they want to live their lives. Promoting equality and right is supported by the practical steps that we can take in day to day working activities to give people more choices and opportunities to take decisions about their own lives. Respecting people and valuing them as individuals is always going to be an important factor in promoting self esteem and well being. We have to make sure that our practice is inclusive and follow the policies and procedures of a care home.The national occupational standards define active supp ort as working in a way that recognizes people have the right to take part in the activities and relationships of every day life as independently as they can. It supports them by helping with what they really manage to do themselves. We have to remember that we get regular feed back from people we support, colleagues as well as from our supervisor. Inclusive practices are varied, but broadly it is about ensuring that there are no arises that would exclude people or make it difficult for them to fully participate in society.People must be included in all aspects of life not excluded from some of them because of an illness or disability. Inclusive practice is about providing the support that people want in order to live their lives as fully as possible. Examples of inclusive practices Providing a ramp to give wheelchair access to a building. Providing information in a range of languages and in audio format. Overall practicing in an inclusive way means constantly asking what changes ne ed to e done so that a particular person can participate and then doing whatever is within our areas of responsibility to make those changes happen.When we follow inclusive practice we have to follow the laws, national standards and code of practice, guidelines and polices. Now we have to understand that control to take decision is in the hands of people who are using the support services and they must be able to make choices about how, when and what level they want to be active participants in society. My nursing home arranged a day trip to Kendal for shopping and we could not take students who were using wheel chair because our trip was in a mini bus which cannot access wheelchair users.So it was a discrimination of wheelchair users. Actually we had to plan early for the trip and arrange facility to wheel chair access. We had planned a trip to visit a museum and we could not take a category of people with disabilities (dementia) due to the fact that it was situated where we could not take them. We had promised that we would take them for the trip. I think that it was a discriminatory practice. We could have found a place where everyone would have

World History. The Mandate for Palestine is an historical League of Essay

World History. The Mandate for Palestine is an historical League of Nations - Essay Example It should be noted that the Mandate for Palestine was carried on by the United Nations after the League of Nations was dissolved. The precursor for the Mandate for Palestine was the speech by President Woodrow Wilson in January 8 1918. The speech on the fourteen points clearly outlined the issues that needed to be handled so that the war could end. The fifth point in Woodrow’s speech states that: A free, open ­ minded and absolutely impartial adjustment of all colonial claims, based upon a strict observance of the principle that in determining all such questions of sovereignty the interests of the populations concerned must have equal weight with the equitable claims of the government whose title is to be determined (Woodrow, 1) This was meant to ensure that all colonial claims were sorted out and each country granted its sovereignty. President Woodrow believed that all the people in the world were partners of interest and justice had to be done to all. He believed that worl d peace could only be attained if the colonial claims were to be settled in a conclusive and impartial manner. In my opinion, the articles of the Mandate of Palestine did not effectively meet the fifth point of Woodrow Wilson Fourteen Points. A critical evaluation of the Mandate of Palestine indicates that the interests of Israel were given a higher priority than those of the Palestine people. Woodrow’s fifth point states that the demarcation of colonial boundaries was to be done in a free, open minded and impartial manner. Yet, Article 2 of the Mandate for Palestine states that â€Å"The Mandatory shall be responsible for placing the country under such political, administrative and economic conditions as will secure the establishment of the Jewish national home†. This implies that the establishment of the Jewish State was to be given a high priority. It would have been appropriate for the Mandate of Palestine to begin with an objective evaluating the Middle East issue with an open mind without having any bias towards the settling of the Israelites (Michale, 104). Also, the entire list of articles that make up the Mandate for Palestine does not mention the name â€Å"Arab†. This is a remarkable level of bias given the fact that the Arabs were already occupying parts of Palestine. The Mandate hence fell short of the impartiality threshold of recognizing all the affected parties in the dispute as equals. Essentially, the Mandate considered the Arab interests as secondary to those of the Jews. Woodrow’s fifth point envisioned that all the interests of the populations had to have equal weight and equitable claims of the government in question. Yet, it is apparent that the Arabs were given a raw deal. The twelfth point of Woodrow Wilson Fourteen Points states that: The Turkish portions of the present Ottoman Empire should be assured a secure sovereignty, but the other nationalities which are now under Turkish rule should be assured an un doubted security of life and an absolutely unmolested opportunity of an autonomous development, and the Dardanelles should be permanently opened as a free passage to the ships and commerce of all nations under international guarantees. Woodrow envisioned that the Ottoman Empire which the Turks presided over should be split and administrative units formed according to the will of the people. In essence, it was clear that the different peoples of the Ottoman Empire had a right to self-determination which would only be guaranteed by giving them freedom. Although the Ottoman Empire was eventually split, the twelfth point was never achieved full. The main beneficiaries of the breakup of the Ottoman Em

Risk Management in a Satellite Project Essay Example | Topics and Well Written Essays - 1000 words

Risk Management in a Satellite Project - Essay Example In fact, risk management techniques help in improving the strategies of doing business because the parties venturing are more cautious in all undertaking they involve themselves in. It is always important for a company to lay down procedures of dealing with these risks. A well designed project must have additional different programs stating how the possible risks are to be handled. These programs are very useful s thy gives us guidelines with different options on how to handle different kinds of risks. Templates can be fixed in these programs as a guidance to project manager as they state how the available risks are handled in reference to the project policy. One of the key significances of risk management in a project is the proper identification of all possible risks. It is always difficult to deal with a risk if it is yet to be identified. The risks evaluators are always encouraged to be thorough and accurate as well, this is met through overall analysis of the project and all undertakings in and around to facilitate their address in time. When the identification process is completed fully, it creates appreciation and lessens doubt (Committee on science, 2007). Purpose This article has detailed information which can help project managers or project teams in their efforts to manage the risks associated in their scope. These guidelines entail the following: Providing tools and techniques in risk management Providing consistency in the methodology used risk management The guidelines provides the relevant information in the risk management process Avails the data required in for both output and input analysis methods in risk management In a satellite project the management should fully understand the project by analyzing the procedures used by other successful projects undertaken by other organization. The cost should be evaluated, satellite projects are quite expensive and they require adequate fund either by big organizations or governments in the aim of laying down a foundation in their research methodologies (Kloppenburg, 2012). Cost base estimations Base cost refers to the reasonable cost if all material costs of a project are well calculated. Time should be apriority in as far as this subject is concerned. Regardless of the project being processed, the project management team should make correct timing to ensure that the project is not harried up by time limits. All projects are carried out to improve the performance of a certain field or sector; in other words they are carried out to facilitate growth (Roper, 1999). Resources Resources used in the setting up of the satellite project should be significant to the benefits associate with the products benefit. This means that the project should bring more it consumes in terms of resources. The project management team should use minimum resources in terms of cost of buying the technology used, total materials used, human resources should be considered too (Roper, 1999). Risk based estimation in a project This involves both simple and complex models which are related to schedule, cost, and all undertakings within a project. It makes use of both analytical and historical data techniques to lay down technical judgment in the process of project development. The cost and the cost associated in the process of implementing the project proceeds. Analysis of risk elements (threats or opportunities) is later applied and defined in relation to base cost to make ranges for the project schedule and base cost (Kloppenburg, 2012) The following are the values provided by project management Promote project success It helps in the determination of future uncertainties and provides

Electrical Essay Example | Topics and Well Written Essays - 1750 words

Electrical - Essay Example This section explains how to measure the velocity of propagation of a signal in a transmission line. This is done by using the step response method. Also, determining the relative permittivity of the dielectric material used to construct this line, which is based on the measured velocity of propagation. This section focuses on the actions of a transmission line terminated by various resistive load impedances when voltage steps are introduced into the line. Also, checking the characteristic impedance of a line can be carried out by two different methods: (1) with a variable load resistor; or (2) through measurement of the rising edge of the launched step. The definition of attenuation and distortion is provided in this section. The causes of attenuation and distortion, and how they affect the shape of the transmitted signal are also discussed. Finally, evaluating signal quality in high-speed transmission systems by using the eye-pattern method is explained in detail. This instruction booklet gives students the necessary theory and measurement skills to implement and test transmission lines. First, students will learn the principles and operational characteristics of transmission lines. Then, they will discover how to perform transmission line measurements through step testing and a sinusoidal steady-state setting. Lastly, students will build a foundation in theory and practice of time-domain reflectometry (TDR) as well as impedance matching and transformation. Another inclusion is an exercise that focuses solely on troubleshooting. For this exercise, students must establish and recognize the nature of faults introduced by the instructor along the transmission lines through using TDR. This way, students can develop their troubleshooting skills and test what they have learned. – Detailed laboratory procedure where the student

Assistant Essay Example | Topics and Well Written Essays - 250 words

Assistant - Essay Example Orientation is done on the eighth step. In the ninth step, there is a probationary period. There are various external sources of recruitment. In order to select the high-level staff, there is a need for management consultants. Public advertisements are another external source. Additionally, campus recruitment is another external source. Recruiting individuals based on recommendations is another source. Deputation personnel are another external source (Tanabe, 2014). There are five internal sources of recruitment. Promotions, transfers, internal advertisements, retired managers and recall from long leave are internal sources of recruitment. The internal sources are reliable and often motivate the employees. Selection interviews select the people fit for the job. The types of selection interviews are situational interviews, job-related interviews, psychological interviews, and competency interviews. The most common questions in the selection interview are; what do you have to offer us?, what do you need?, what appeals about the job? and tell us about yourself (University of Oregon, 2014). There are four selection tests. They include performance tests, intelligence test, personality test, and interests test. They are useful in weeding out candidates, providing information about qualities of prospective employees, and the tests are unbiased methods of selecting candidates (North Dakota state university,

OB and HRM Assignment Example | Topics and Well Written Essays - 4000 words

OB and HRM - Assignment Example It has highlighted the strong points as well as the weak points of the team and presented a recommendation for the team’s future strategy. DSS Consulting was established in the USA in 1997 as an administrative support firm. Its primary objective consisted of providing organizational support to the local school districts located in the mid-western part of USA and also the mountain west region of the country. The company had been formed by three retired administrators of the local school districts. The local school districts of this region used to employ a limited number of staff who were not well equipped to deal with the various administrative problems faced by the educational institutions. The three founders of the DSS Consulting had already spent long years in the service of their respective institutions and by the time they founded the company, all of them had completed their years in service. However, experienced as they were, they were quick to realize the various administrative difficulties encountered by the modern schools. This was especially applicable in the case of the small local district schools which usua lly had limited staff members to deal with the multifarious organizational difficulties. The district administrators realized the need of a separate firm which could lend administrative support to these local district schools. This was the objective behind the setting up of the DSS Consulting Company. (Ancona and Caldwell, 2010, pp.1-2) DSS helped the district schools in negotiating agreements with the labor organizations, establishing their independent procurement system and so on. During the latter half of the 1990s decade, the local school districts encountered more complex administrative challenges. They were also put under pressure to curtail the costs of administration. DSS viewed this as an opportunity to showcase its potentials and tried to

Organizational Diagnosis. Skype Essay Example | Topics and Well Written Essays - 1250 words

Organizational Diagnosis. Skype - Essay Example McKinney’s 7S Model McKinsey’s 7S Model was developed by the business consulting company McKinsey and Company for serving business concerns with appropriate recommendations pertaining to the use of seven significant variables. The variables like ‘Style’, ‘Staff’, ‘Systems’, ‘Strategy’, ‘Structure’, ‘Skills’ and ‘Shared Values’ all beginning with the letter ‘S’ impact the internal environment of a business concern and thus needs to be effectively managed and levered by the managers (Falletta, 2005, p.14-15). The Congruence Model The Congruence Model based on assumptions like organizations is held to be open and dynamic systems and behaviors and interactions therein are studied at three levels like individual, group and system. Further the model divides the operating framework along three parts like inputs, throughputs and the outputs where resources like human, capital, technology and others are subjected to individual and organizational potencies and tasks to generate the desired output (Falletta, 2005, p.10-11). The Burke-Litwin Model The Burke-Litwin Model focuses on the aspect of organizational changes both relating to the parameters of business process and components involved. The model renders larger emphasis on factors that would lead to total transformation than other transactional factors. Significant changes identified by the model are such that tends to affect the organization in a paramount manner altering business philosophy, mission, structure, core values and vision and thereby giving new directions to proceed on (Falletta, 2005, p.26). Falletta’s Organizational Intelligence Model The Organizational Intelligence Model developed by Falletta focus on the identification of eleven essential factors that in turn contribute to the development of organizational performance through the process of engaging the employees in an enhanced fashion. The factors identified are both intrinsic and extrinsic in nature and thereby reflect varying impacts on the concern (Falletta, 2005, p.38-41). Open Systems Theor y According to the Open Systems Diagnosis Model the organizations are treated as open entities that tend to gain necessary inputs from the external environment in a spontaneous fashion aiming to transform the same into effective outputs. The outputs generated further contribute in the contribution of renewed level of inputs for the concern that are again subjected to processes to generate outputs (Falletta, 2005, p.7; National Defense University, n.d.). Force Field Analysis Force Field Analysis Model developed by Kurt Lewin focuses on identification of factors and triggers that contribute to the rendering of changes in the existing organizational systems and also such that act as potential restraints to such change process. The model in that effectively contributes to the achievement of an equilibrium state through addition of triggers to the change process and reduction of restraining factors (Falletta, 2005, p.4). Strengths and Weakness of the Different Models Model Strengths Weak ness McKinney’s 7S Model The model effectively reflects on seven internal variables related to a business concern that impact the efficiency and productivity of the concern. It reflects on the interrelatedness of the seven organizational variables identified. It reflects only on

The Painted Door Essay Example for Free

The Painted Door Essay â€Å"No man is an island, entire of itself†. This quote from John Donne, states that no person could live there life without cn from people around them. They must live in an environment where they can communicate freely with someone even if it would be just one person; but what would happen to someone who does not receive or give proper communication? In the story, The Painted Door a wife named Ann lives in a deserted country side where communication with other people is hard to come by. Her husband, John, is the only person who she has by her side on a day to day basis, yet he does not put Ann as his first priority due to his obsession with working hard to pay of his debts. Due to this she feels as though she is locked out of society and resorts to secluding her own personal feelings from anyone around her. Even though she is unable to find the love that she once had for John she is able to see that Steven is able to provide her with the many necessities that John is unable to give her. Throughout the story, Ann struggles to find the love she once had for John causing her to break her bonds with him. She begins to break her bonds through lack of attention, Seclusion of personal feelings as well as finding new love in Steven. Throughout the story Ann always talks bout how she is unable to receive the attention she desires and is simply not cared for by John. Due to her lack of social interaction within the environment she lives in she tries to seek attention from anyone. When talking to John just before he leaves for his fathers farm, Ann begs him to stay and keep her company yet he refuses to do so. â€Å"It isnt right to leave me here alone. Surely Im as important as important as your father[John] But there is nothing to be afraid of even if it does start to storm. You wont need to go near the stable.Ill be back at the latest by seven or eight†,(Ross,288). Despite Anns plea for John to stay, she is completely ignored and all of Johns attention is focused on his father. Instead of trying to comfort her he tries to change  Anns mind by telling her that she will be alright even if the storm hits and that she does not even have to go outside and do any work. This shows how John does not take into consideration how scared Ann might be during the storm . Instead he puts the job of taking care of the farm into far greater priority evidently showing how Ann receives little to no attention at all from John. As a result of this Ann get put aside so that John can take care of his father. Later on in the story, as John is getting ready to leave he tells Ann how committed he is to get to his fathers house and brings up the past where he claims that he never missed helping his father every time he needed it. â€Å"You ought to know by now I wouldnt stay behindno matter how it stormed. Twice a week before we were married I never missed and there were bad blizzards that winter to,†(289). John has made it clear that he doesnt intend on staying. He shows Ann how committed he was to visit his father whenever he could even before he was married to her. His commitment to his father is far more important to him than staying at home to keep Ann company. Now Ann is certain that Johns care for her is very little in comparison to his father. Due to Anns lack of attention from John, Ann begins to break her bonds with John. Ann believes that no one is truly there to give her the attention that she desires. John has set his eyes on helping his dad and refuses to stay no matter how much Ann begs of him. Due to this Ann tries to do the same and starts to seclude her own personal feelings from him in hopes of trying to get him to show the least bit of care for her. She does this by sarcastically telling him how all her needs have been met just as he is heading for the door. â€Å"Yes – of course – I heard youPlenty to eat – plenty of wood to keep me warm – what more could a woman ask for?†,(288). Instead of directly telling him how she feels about him leaving, Ann makes this sarcastic comment in hopes of attaining some kind of sympathy from John however John responds trying to defend his father.â€Å"But hes an old man – living there all alone. What is it, Ann, youre not like yourself this morning†,(288). Instead of getting John to care of her she causes a bit of tension between the two of them. She does the exact opposite of what she intended to do and begins to put distance between herself and John. When John finally leaves to go and help his father Ann begins to talk to herself  showing how she truly feels about John. â€Å"Thats all I need – someone to talk to. John never talks. Hes stronger – he doesnt understand†,(295). Ann begins to tell herself that all she needs is someone to talk to. Ann knows that John doesn’t need attention from anyone because â€Å"hes stronger† but Ann knows that she isnt â€Å"strong† like John is. Instead of addressing these problems directly with John she keeps these thoughts to herself. By doing this she is unable to tell John how she wishes to be treated allowing more room for John to ignore her true feelings. Through this Ann breaks her bond with John due to the shadowing of her personal feelings. Although Ann hides her personal feelings from John she is not afraid to show her true colors as soon as Steven comes over. Steven is viewed by Ann as someone who can fill the gaps that John could not. He is someone who cares for her and is willing to give her the attention she wants in order to make her happy. Later on in the story Ann begins thinking to herself how Steven may not come to visit Ann. She makes herself believe that Steven would not come because he knows that John would come home to comfort his own wife in this gruesome storm. â€Å"It would be only natural for him to think that when the storm rose John had turned again for home. Another man would- would have put his wife first†,(295). However despite the treacherous storm raging outside, Steven comes to aid Ann in her time of need. Ann is is truly captivated by Stevens determination and begins to find comfort in Steven. â€Å"At the assurance of his touch and voice the fear that had been gripping her gave way t o an hysteria of relief. Scarcely aware of herself she seized his arm and sobbed against it†,(297). Ann is so overjoyed by Stevens arrival that she begins to cry in Stevens arm. She is relieved of all the loneliness the storm had caused her and is able to find comfort in Steven, something she could never truly find in John. As Steven proceeds to do his chores Ann begins to analyze Steven more carefully. She begins to compare John and Steven in her mind. â€Å"Swiftly she was making comparisons again; his face so different to Johns, so handsome and young and clean-shaven. Swiftly, helplessly feeling imperceptible and relentless ascendancy that therby he was gaining over her, sensing sudden menace in this new, more vital life, even as she felt drawn towards it†,(Ross,298). Ann starts to accept now that she has fallen for Steven she is drawn towards this â€Å"new,  more vital life† even if she feels that it puts her and Johns relationship in danger. By making these â€Å"swift† comparisons she is quickly able to see how much greater Steven is in comparison to J ohn. Steven is able to pick up where John is unable to finish. He is able to provide to Ann the care she needs and so much more. Due to Ann immediate attraction to Steven she begins to break her bonds as she is drawn into this â€Å"new, more vital life† where she wishes to stay forever. Ann was unable to find the love and care that she had been searching for in John. She had been given no attention despite the fact that she had needed so much of it from John. She found that John had not given much of a care to her feelings and therefore had begun to hide her own feelings from John. Although John was still not able to provide Ann with the basic love and care she needed from her husband she was able to find this love and care through Steven who provided her with exactly that and much more. Through these series of events, Anns bonds with John are broken as she approaches a new life that will provide her with the necessities she had been lacking in the previous one. She no longer has to seclude her personal feelings and she can now look forward to a new spring in which everything will blossom a new. She now does not have to worry about the lack of attention she will receive from John and no longer has to worry about John making it home in time. Now she can sit with Stev en and enter into the new vital life that awaits

Causes And Effects Of Strokes Biology Essay

Causes And Effects Of Strokes Biology Essay Stroke is defined as A neurological deficit of cerebrovascular cause that persists beyond 24 hours or is interrupted by death within 24 hours. WHO (1970) A stroke is the rapidly developing loss of brain functions due to a disturbance in the blood vessels supplying blood to the brain. This can be due to ischemia caused by thrombosis or embolism or due to a hemorrhage. As a result, the affected area of the brain is unable to function, leading to inability to move one or more limbs on one side of the body, inability to understand or formulate speech or inability to see one side of the visual field (Donnan GA, Fisher M. May 2008). PREVALANCE AND INCIDENCE: Stroke could soon be the most common cause of death worldwide (Murray CJ, Lopez AD 1997). Stroke is currently the second leading cause of death in the Western world, ranking after heart disease and before cancer (Donnan GA, Fisher M, May 2008)and it causes 10% of deaths worldwide (World Health Organization. 2004) . It has been noted that stroke incidence may vary considerably from country to country. The prevalence of stroke in India was estimated as 203 per 100,000 populations above 20 years, amounting to a total of about 1 million cases. Stroke represented 1.2% of total deaths in India (PK Sethi Neurosciences Today 2002). SEX DIFFERENCES: Men are 1.25 times more likely to suffer strokes than women(PK Sethi Neurosciences Today 2002), yet 60% of deaths from stroke occur in women (Villarosa, Linda, Ed.1993). CLASSIFICATION: Strokes can be classified into two major categories: ischemic and hemorrhagic. Ischemia is due to interruption of the blood supply, while hemorrhage is due to rupture of a blood vessel or an abnormal vascular structure. 80% of strokes are due to ischemia; the remainders are due to hemorrhage (Donnan GA, Fisher M. May 2008). ISCHEMIC STROKE: In an ischemic stroke, blood supply to a part of the brain is decreased, leading to dysfunction of the brain tissue in that area. The four reasons responsible for ischemic stroke are thrombosis, embolism (Donnan GA, Fisher M. May 2008), systemic hypoperfusion (Shuaib A, Hachinski VC .September 1991) and venous thrombosis (Stam J. 2005). HAEMORRAGIC STROKE: Intracranial hemorrhage is the accumulation of blood anywhere within the skull vault. Intracerebral hemorrhage (ICH) is bleeding directly into the brain tissue, forming a gradually enlarging haematoma. RISK FACTORS: High blood pressure, High blood cholesterol levels, Diabetes, Cigarette smoking (Hankey GJ. August 1999), Heavy alcohol consumption (Reynolds K, Lewis B, Nolen JD, et al .2003) , drug use, (Sloan MA, 1991), lack of physical activity, obesity, unhealthy diet (American Heart Association.2007) and Atrial fibrillation. CAUSES: When the flow of blood in an artery supplying the brain is interrupted for more than a few seconds, brain cells can die, causing permanent damage. An interruption can be caused by either blood clots or bleeding in the brain. Most strokes are due to blood clots that blocks the blood flow to brain. Bleeding into the brain occurs if a blood vessel ruptures or if there is a significant injury (Ay H; Furie KL. 2005). BLOOD CLOTS: A common cause of stroke is atherosclerosis. Fatty deposits and blood platelets collect on the walls of the arteries, forming plaques. Over time, the plaques slowly begin to block the flow of blood. The plaque itself may block the artery enough to cause a stroke (Ay H; Furie KL. 2005). The plaque causes the blood to flow abnormally, which leads to a blood clot. A clot can stay at the site of narrowing and prevent blood flow to all of the smaller arteries it supplies. In other cases, the clot can travel and wedge into a smaller vessel (Ay H; Furie KL. 2005). Strokes caused by embolism are most commonly caused by heart disorders. An embolism may originate in a major blood vessel as it branches off the heart. A clot can also form elsewhere in the body for any number of reasons, and then travel to the brain, causing a stroke (Ay H; Furie KL. 2005). Arrhythmias of the heart, such as atrial fibrillation, can be associated with this type of stroke and may contribute to clot formation. Other causes of embolic stroke include endocarditis, or use of a mechanical heart valve. A clot can form on the artificial valve, break off, and travel to the brain (Ay H; Furie KL. 2005). BLEEDING IN THE BRAIN: A second major cause of stroke is bleeding in the brain. This can occur when small blood vessels in the brain become weak and burst. Some people have defects in the blood vessels of the brain that make this more likely. The flow of blood after the blood vessel ruptures damages brain cells (Ay H; Furie KL. 2005). PATHOPHYSIOLOGY: ISCHAEMIC: Ischemic stroke occurs due to a loss of blood supply to part of the brain, initiating the ischemic cascade. Brain tissue ceases to function if deprived of oxygen for more than 60 to 90 seconds and after a few hours will suffer irreversible injury possibly leading to death of the tissue. Atherosclerosis may disrupt the blood supply by narrowing the lumen of blood vessels leading to a reduction of blood flow, by causing the formation of blood clots within the vessel (National Institute of Neurological Disorders and Stroke.1999). Embolic infarction occurs when emboli formed elsewhere in the circulatory system, typically in the heart as a consequence of atrial fibrillation, or in the carotid arteries. These break off, enter the cerebral circulation, then lodge in and occlude brain blood vessels (National Institute of Neurological Disorders and Stroke.1999). HAEMORRAGIC: Hemorrhagic strokes results in tissue injurys by causing compression of tissues from an expanding hematomas. This can distort and injure the tissues. In addition, the pressure may lead to a loss of blood supply to affected tissue with resulting infarction, and the blood released by brain hemorrhage appears to have direct toxic effects on brain tissue and vasculature (National Institute of Neurological Disorders and Stroke.1999). SIGNS AND SYMPTOMS: A stroke symptom typically starts suddenly, over seconds to minutes, and in most cases dont progress further. The symptoms depend on the area of the brain affected. The more extensive the area of brain affected, more the functions that are likely to be lost (National Institute of Neurological Disorders and Stroke.1999). A sudden development of one or more of the following indicates a stroke: Paresis or paralysis of any part of the body, Numbness, tingling, or decreased sensation, Changed or diminished vision, Language difficulties, including slurred speech, inability to speak, inability to understand speech, difficulty in reading or writing, Swallowing difficulties or drooling, Loss of memory, Vertigo, Loss of balance or coordination, Personality changes, Mood/emotion changes, Drowsiness, lethargy, or loss of consciousness, Uncontrollable eye movements or eyelid drooping. SUB TYPES: If the area of the brain affected contains one of the three prominent Central nervous system pathways-the spinothalamic tract, corticospinal tract, and dorsal column, symptoms may include hemiplegia and muscle weakness of the face, numbness, reduction in sensory or vibratory sensation. In most cases, the symptoms affect only one side of the body. The defect in the brain is usually on the opposite side of the body depending on which part of the brain is affected. In addition to the above CNS pathways, the brainstem also consists of the 12 cranial nerves. Hence a stroke affecting the brain stem can produce symptoms relating to deficits in the cranial nerves. The symptoms are altered smell, taste, hearing, or vision, drooping of eyelid and weakness of ocular muscles, decreased reflexes like gag, swallow and pupil reactivity to light, decreased sensation and muscle weakness of the face, balance problems and nystagmus,altered breathing and heart rate,weakness in sternocleidomastoid muscle with inability to turn head to one side,weakness in tongue. If the cerebral cortex is involved, the CNS pathways can again be affected, but also can produce the symptoms like aphasia, apraxia, visual field defect, memory deficits, hemineglect, disorganized thinking, confusion, hypersexual gestures ,anosognosia (Bamford JM 2000). When the cerebellum is involved, the patient may have the symptoms like Trouble walking, altered movement, coordination, Vertigo and disequilibrium (Bamford JM 2000). ASSOCIATED SYMPTOMS: Loss of consciousness, headache, and vomiting usually occurs more often in hemorrhagic stroke than in thrombosis because of the increased intracranial pressure from the leaking blood compressing on the brain. DIAGNOSIS: The techniques which were used to diagnose the stroke are neurological examination, CT scans or MRI scans, Doppler ultrasound, and arteriography. The diagnosis of stroke itself is clinical, with assistance from the imaging techniques. Imaging techniques also assist in determining the subtypes and cause of stroke. There is yet no commonly used blood test for the stroke diagnosis itself, though blood tests may be of help in finding out the likely cause of stroke (Hill M 2005). PREVENTION: Screening for high blood pressure at least every two years, regular cholesterol check up, treat high blood pressure, diabetes, high cholesterol and heart disease, follow a low-fat diet, quit smoking, exercise regularly, lose weight if you are over weight, avoid excessive alcohol use (Goldstein LB, Adams R, Alberts MJ et al. 2006). TREATMENT: Treatment of ischemic stroke: Pharmacologic thrombolysis with the drug tissue plasminogen activator (tPA), Mechanical thrombectomy and anticoagulants. Treatment of hemorrhagic stroke: Patients with intracerebral hemorrhage require neurosurgical evaluation to detect and treat the cause of the bleeding, although many may not need surgery. Patients are monitored and their blood pressure, blood sugar, and oxygenation are kept at optimum levels. PHYSIOTHERAPY TREATMENT: The rehabilitation techniques commonly used were Roods Sensorimotor Approach, Knotts and Voss Proprioceptive Neuromuscular Facilitation, Brunnstroms Movement Therapy, Bobaths Neuro Developmental Therapy, Motor Relearning Programme, Bimanual Rapid Alternating Movement, Motor Imagery Therapy, Robot Assisted Movement Therapy, Functional Electrical Stimulation, Bilateral Isokinetic Training, Cyclic Electrical Neuromuscular Stimulation, Biofeedback etc. PROGNOSIS: The results of stroke vary widely depending on size and location of the lesion (Stanford Hospital Clinics.2005). Dysfunctions correspond to areas in the brain that have been damaged. Disability affects 75% of stroke survivors enough to decrease their employability (Coffey C. Edward.2000). Stroke can affect patients physically, mentally, emotionally, or a combination of the three. 30 to 50% of stroke survivors suffer post stroke depression, which is characterized by lethargy, irritability, sleep disturbances, lowered self esteem, and withdrawal. Depression can reduce motivation and worsen outcome (Senelick Richard C.1994).

The Cfd Analysis Of Winglets Engineering Essay

The Cfd Analysis Of Winglets Engineering Essay In this interim report, I am going to talk about the topic of my project, aims of the project, tasks performed, project timeline, discussions and conclusions. The topic of my project is CFD ANALYSIS OF WINGLETS. When I decided to choose this project I had no idea about the winglets. Therefore, I have read a lot of about winglets. I needed to learn enough about them such as what they are, where they are used, how winglets work, why they are used in many aircrafts, how many types of winglets are there, which is the most used, winglets benefitsà ¢Ã¢â€š ¬Ã‚ ¦etc. These questions will be answered later. On section 2 aims and deliverables, I talk about what I could do in my project to be a brilliant project and what I have to do to achieve it. On section 3, I will attempt to explain what the winglets are, for that I post several images. Different types of winglets and their internal structure will be studied on the second and third point. On the next point, I talk about winglets dimensions and winglet airfoil. For that, an image is shown with a classic winglet design and three winglets airfoil are shown too. On point 3.5, winglets technology is explained. Finally, blended winglets (are the most popular winglets, as you can check later) features and benefits are explained. This is the section 3, analysis of tasks. A Gantt chart will be shown to check project timeline and progress to date. My interim report finishes with discussion and conclusions. 2. AIMS AND DELIVERABLES With my project, I will demonstrate winglets are tools that improve the aircrafts performance. For that, I will attempt to demonstrate winglets reduce the aerodynamic drag so fuel consumption goes down. I will analyze a wing with and without winglet and the creation of a vortex near at the wingtip could be checked. My knowledge  and skills are not very deep in fluent and gambit so I need to improve them. Thus, this improvement will also be an important objective. Three winglets airfoil will be analyzed in Gambit and Fluent and their results will be discussed with my supervisor. These winglets airfoil are shown on section 3.4.2. 3. ANALYSIS OF TASKS 3.1 WINGLET DEFINITION Winglets are vertical extensions of wingtips that improve an aircrafts fuel efficiency and cruising range. Designed as small airfoils, winglets reduced the aerodynamic drag associated with vortices that develop at the wingtips as the airplane moves through the air. By reducing wingtip drag, fuel consumption goes down and range is extended. Aircraft of all types and sizes are flying with winglets. From single-seat hang gliders and ultralights to global jumbo jets. Some aircraft are designed and manufactured with sleek upturned winglets that blend smoothly into the outer wing sections. The concept of winglets originated with a British aerodynamist in the late 1800s, but the idea remained on the drawing board until rekindled in the early 1970s by Dr. Richard Whitcomb when the price of aviation fuel increased. Fig.3.1.1: Vortex wingtip with and without winglet. Winglets reduce wingtip vortices, the twin tornados formed by the difference between the pressure on the upper surface of an airplanes wing and that on the lower surface. High pressure on the lower surface creates a natural airflow that makes its way to the wingtip and curls around it. Since the 1970s, when the price of aviation fuel began spiralling upward, airlines and aircraft manufactures have looked at many ways to improve the operating efficiency of their aircraft. Winglets have become one of the industrys most visible fuel saving technologies and their use continues to expand. Their main functions are: improved wing efficiency translates to more payload, reduced fuel consumption (about 4% in many flights when the distance to crossing is more than 1800 Km.), and a longer cruising range that can allow an air carrier to expand routes and destinations. The figures, reproduced below, are showing two images about winglets. Fig.3.1.2: The figure reproduced above shows winglets. Fig.3.1.3: Winglets in cars. With winglets aerodynamic drag goes down, so these components are often used in car industry. Winglets are used in cars of high range or even in formula 1. 3.2 TYPES OF WINGLETS In general any wingtips that not end the wing simply horizontally are considered as some kind of a winglet. Even though in strictly technical terms Wingtip Fences are not real extensions of the wing, and Raked Wingtips do not have a vertical part, they are still widely considered as winglet variants. We can distinguish three types of winglets: wingtip fences, blended winglets and raked wingtips. The differents types of winglets are explained showing  various  images  and commenting on  the  aircraft  in  which  they are  used. 3.2.1 WINGTIP FENCE They are a special variant of winglets that extend both upward and downward from the tip of the wing. Preferred by European plane-maker Airbus, it is featured on their full product range (except the A330/340 family and the future A350). The Airbus A300 was actually the first jet airliner to feature this kind of solution by default, but it was a very small version of the tool. Provided that most of the Airbus planes (including all A320 family jets) feature such wingtip fences, this may be the most seen and most produced winglet type. Even the new Airbus A380 double-decker features wingtip fences. Fig.3.2.1.1: Airbus Winglets as seen from the outsider. Fig.3.2.2.2: Airbus Winglets as seen from onboard. 3.2.2 BLENDED WINGLETS They are knowing as the real Winglets. They are the most popular winglet type, leveraged by Airbus, Boeing, Embraer and Bombardier but also by Russian Tupolev and Iljushin. Blended winglets were first introduced on the McDonnel Douglas MD-11 aircraft in 1990 with launch customer Finnair (it also features a smaller winglet at the bottom side of the wing). In contrast to Airbus who applies the wingtip fences by default on most of their aircraft (and the winglets on the A330/340 family),  blended winglets are considered by Boeing for example as an optional extra feature on their products, except for the Boeing 747-400. For some of the older Boeing jets (737 and 757) such blended winglets have been offered as an aftermarket retrofit, these are the newer, tall designs and do not connect to the tip of the wing with a sharp angle, but with a curve instead. These winglets are popular among airlines that fly these aircraft on medium/long haul routes as most of the real fuel savings material ize while cruising. Longer flights  mean longer cruising, thus larger fuel savings. And they also server as marketing surface for airline logos or web addresses usually. 141 ship sets have been pre-sold  already as the forecasted fuel avings  range  around  4%-6% for medium/long-range flights.  Airbus earlier tested similar blended winglets designed by Winglet Technology for the  A320  series, but determined that their benefits did not warrant further development and they stayed with the wingtip fences instead.  Aviation Partners Boeing  claims that winglets on 737s and 757s have saved a collective 1.2 billion gal. of fuel since they were introduced and 11.5 million tonnes of CO2 while reducing those types noise footprint by 6.5%.  It has sold winglets to 140 airlines and 95% of all 737NGs are fitted with them. Fig.3.2.2.1: Blended Winglets on Several Aircraft Types. 3.2.3 RAKED WINGTIPS They are the most recent winglet variants (they are probably better classified as special wings),  where the tip of the wing has a higher degree of sweep than the rest of the wing. They are widely referred to as winglets, but they are better described as  integrated wingtip extensions as they are (horizontal) additions to the existing wing, rather than the previously described (near) vertical solutions. The stated purpose of this additional feature is to improve  fuel economy, climb performance and to shorten take off field length. It does this in much the same way  as traditional winglets do. In testing by Boeing and NASA, raked wingtips have been shown to reduce drag by as much as 5.5%, as opposed to improvements of 3.5% to 4.5% from conventional winglets. Airliners to use raked wingtips: Boeing 747-8, Boeing 767-400ER, Boeing 777 (-200LR; -300ER; and freighter versions) plus the new Boeing 787 Dreamliner and the Airbus A350.  The 747-8, the 787 and the A350 will have spe cial, new kind of wings, which do not have a separate winglet, but have raked,  and  blended wingtips integrated without a sharp angle between the wing and the winglet. Fig.3.2.3.1: Raked Wingtips on the new Boeing 787 and Airbus A350. 3.2.4 WING VORTEX ELIMINATOR This is a special type of winglet. A type exists of winglet that is capable of neutralizing the vortex, this winglet is named Wing Vortex Eliminator, and consists of a pipe that canalizes the air mass that happens for the top of the wing, redirecting and avoiding that the air masses of the lower surface and upper surface come together of turbulent form. Fig.3.2.4.1: Wing vortex Eliminator. The following figure shows a summary with the types of winglets and different aircrafts where they are used. Fig.3.2.1: Types of winglets. 3.3 INTERNAL STRUCTURE OF A WINGLET Fig.3.3.1: Winglet structure. The winglets are aerodynamic surfaces, with an inner structure usually two beams (they are horizontal beams that cover the wings from the insert to the end), a pair of ribs (beams perpendicular to the previous ones to stiffen the structure), and two cloths or outer flat plates that bear the way out. Depending on the type of aircraft or manufacturer, these structures are half-metal or half metal composite material. Are embedded in the wing tip, integrating in their structure, so that only removed if a problem is detected or corrosion. 3.4 WINGLETS DIMENSIONS AND WINGLET AIRFOIL 3.4.1 DIMENSIONS When I have to built winglets for CFD analysis these dimensions will not be enough. I do not include more images because they are very big. I will need to check websites where I can see general dimensions of an aircraft such as Boeings or Airbus websites. Fig.3.4.1.1: Classic winglet design. 3.4.2 WINGLET AIRFOIL The winglet airfoil must be design with the following criteria in mind: * To minimize drag at low CL conditions.   * To design the winglet airfoil to be tolerant of low Re.   * To maximize tolerance to negative alpha. The images, reproduced below, show several winglets airfoil. Fig.3.4.2.1: winglet airfoil PSU-90-125WL. Fig.3.4.2.2: winglet airfoil E197. Fig.3.4.2.3: winglet airfoil MH 201. These winglets airfoil will be used in CFD analysis. 3.5 WINGLETS TECHNOLOGY Total pressure of an incompressible fluid is the sum of static and dynamic pressure. The laws of kinetic energy govern dynamic pressure. The difference in air pressure between the lower and upper surfaces of a wing causes the air to escape around the wingtip, which reduces the available lift or the aerodynamic drag increases. The motion of the air rushing around the wingtip causes a vortex to form near the wingtip. The tip vortices cause upwash and downwash air currents that alter the direction of the free stream flow around the wing. Fig.3.5.1: Vortex at the wingtip. When  an  air mass  is crossed  by  a  wing  that  air  mass  is  separated  into  two  streams: a stream  passes  through  the bottom  of the  wing and  the  other  stream  passes through  the top  of the  wing.  Both  meet at  the  trailing edge.  However, in  the wing tip  the same phenomenon,  but  unlike  the  previous  two  air flows  converge  before reaching  the  trailing edge  creating  a turbulence  so-called  vortex.   A vortex is created near the wingtip. Thus, it is necessary put a barrier at the wingtip. This is the concept of winglets. Winglet attracted to him the vortex and it is deflected far over the wing. Therefore, the aerodynamic drag is reduced. The winglet has a tip, just like a wing, so it also produces a tip vortex, albeit a much weaker one. The winglets tip vortex is located far above the airflow over the wing, thus it has a little influence on the airflow over the main wing. They look like vortex diffusers. The installation of well-designed winglets can improve the performance of an aircraft, however, the following aspects are critical: 1) The design must be strongly customized to each new configuration; 2) Winglets introduce additional weight; 3) They increase the wing root bending moment; 4) Efficiency is proportional to the lift coefficient; 5) They can alter the aerodynamics in critical regions (ailerons); 6) Winglets are expensive. 3.6 FEATURES AND BENEFITS 3.6.1 REDUCED ENGINE MAINTENANCE COSTS Better climb performance also allows lower thrust settings, thus extending engine life and reducing maintenance costs. REDUCING THRUST WILL: Slow EGT deterioration, which prolongs on-wing life between engine shop visits. Reduce fuel flow deterioration, which results in lower fuel burn. Lower maintenance costs by increasing time between shop visits (longer on-wing life). Takeoff thrust typically reduced by 3%. Cruise thrust typically reduced by 4%. Graphic 3.6.1.1 3.6.2 LOWER BLOCK FUEL Winglets lower drag and improve aerodynamic efficiency, thus reducing fuel burn. Depending on the missions you fly, blended winglets can improve cruise fuel mileage up to 6 percent, especially important during a time of rising fuel prices. They are saving a minimum of 4% on fuel and up to 6% on our longer flights. FUEL SAVINGS FOR CONVERTED FLEET As of mid-October 2006, Aviation Partners and Aviation Partners Boeing have equipped over  1,400 aircraft with Blended Winglets. They conservatively estimate that these aircraft are saving: 146,550,000 gallons per year. 401,507 gallons per day. 16,729 gallons per hour. 279 gallons per minute. 4.6 gallons per second. POTENTIAL ANNUAL FUEL SAVINGS PER AIRPLANE 737-700 Up to 110,000 gallons 737-800 Up to 130,000 gallons 737-900 Up to 150,000 gallons 737-300 Up to 100,000 gallons 757-200 Up to 300,000 gallons 767-300ER (PD Study) Up to 500,000 gallons Table 3.6.2.1: this table shows fuel saved in Boeing ´s airplane. 3.6.3 HIGHER INITIAL OPTIMAL CRUISE ALTITUDES Winglet equipped airplanes can achieve higher operational altitudes than the baseline non-winglet equipped airplane. This results in the following: Winglet equipped airplanes can achieve higher initial altitudes eliminating the requirement for initial level-off altitudes. Winglet equipped airplanes can achieve approximately 1,200 ft higher optimal altitudes than non-winglet equipped airplanes. Graphic 3.6.3.1 3.6.4 PERMANENT FUEL PRICE HEDGE With uncertainty in fuel supplies and the continuing increase in demand, the potential for higher fuel prices cannot be ignored. Consider the average customer for the following: Average Yearly Fuel Savings (gallons per year) Additional Savings for a $0.10 Increase in Price per Gallon 737-700 Up to 110,000 gallons Up to $11,000 per year 737-800 Up to 130,000 gallons Up to $13,000 per year 737-900 Up to 150,000 gallons Up to $15,000 per year 737-300 Up to 100,000 gallons Up to $10,000 per year 757-200 Up to 300,000 gallons Up to $30,000 per year 767-300ER (PD Study) Up to 500,000 gallons Up to $50,000 per year Table 3.6.4.1 3.6.5 INCREASED PAYLOAD / RANGE CAPACITY The addition of Aviation Partners Blended Winglets has demonstrated drag reduction in the 5 to 7% range that measurably increases range and fuel efficiency. In addition, the Blended Winglets allow commercial aircraft to take off from higher, hotter airports with increased payload. This enables you to fly farther nonstops or to complete shorter missions with greater payloads and fuel reserves. 3.6.6 ENVIRONMENTALLY FRIENDLY Winglets offer the opportunity not only to improve an airplanes operation performance but also its environmental performance. Airport Noise Levels can be dramatically affected with the installation of Winglets: Noise-affected area on takeoff reduced by 6.5 %. Take-off and approach certified noise levels are lowered. Emissions: Lower fuel burn also equates to reduced emissions. Up to a 6% reduction in CO2 and as much as a 8% reduction in NOx is possible. 3.6.7 IMPROVED TAKEOFF PERFORMANCE By allowing a steeper climb, winglets pay off in better takeoff performance, especially from obstacle-limited, high, hot, weight-limited, and/or noise-restricted airports. Performance Improved climb gradients increase 737-800 allowable takeoff weight (TOW). SOME EXAMPLES INCLUDE: Chicago-Midway: ~1,600 lb additional TOW. Lanzarote (Canary Islands): ~3,500 lb additional TOW. Albuquerque, Denver, and Salt Lake City: ~4,400 lb additional TOW. 4. PROJECT TIMELINE With the Gantt chart, you can see the tasks done to date and the future tasks. I will try to follow it and I hope to finish my project on April. As you can see, on the first weeks of my project I have been finding out information about winglets. The first two weeks, I answered two questions; what are the winglets? and what are their main function?. About tenth of November, I started to collect images of winglets and began to understand winglets technology. The following week, winglet design was studied. From my presentation, I made these tasks; airfoil winglets, types of winglets and features and benefits. From now, I have to do CFD analysis of winglets. I will start in 2-D with winglet airfoil and will finish in 3-D. Winglet airfoil will be imported into a data file to a gambit where the mesh geometry and boundary types will be created. Finally, a file .msh will be created in gambit and it will be exported to fluent where the winglet airfoil will be analyzed. The procedure is the same in 3-D, however the geometry of the aircraft will be set up in Solid Edge or Catia V5 and it will be exported to gambit. 5. DISCUSSION AND CONCLUSIONS As  you have  witnessed in  this  interim  report  the  winglets  improve the  performance of  an aircraft  by reducing  the  aerodynamic  drag  and therefore the  fuel  consumption decreases. However,  when  designing  winglets  we  should  take into  account  aspects  such as they are expensive or they increase the wing root bending moment. There are also  people who think  the  winglets  are  unnecessary and  break  up  the aesthetic  of the plane. There are several types of winglets and the blended winglet is the most popular winglet type. Features and benefits of blended winglet have been discussed (http://www.aviationpartnersboeing.com/index.html). In  these  first  few weeks of  work I have  tried to  to collect  enough information about winglets  and I  reported  about  how they work, because  they  break  the vortex  generated at  the  wingtip  vortex  and how it  is generated. I am  looking forward  to start my analysis with fluent and gambit, but my limited knowledge in CFD, stopped me. I feel I am ready to start working with fluent and gambit since these programs have been explained in class successfully.

florida :: essays research papers

Lodging inside the Walt Disney World complex, Celebration City (owned by Disney) and Lake Buena Vista (which is a small resort community right next to Disney World) The Disney World complex and Lake Buena Vista are located along Interstate 4 (I-4) about 25 miles west of Orlando International Airport and about 20 miles southwest of downtown Orlando, Florida. Lodging near the Convention Center and Sea World This is the larger of two convention centers in Orlando. Both the convention center and Sea World are located along International Drive. Sea World is about halfway between downtown Orlando and Disney World, and about 12 miles west of Orlando International Airport. The Walt Disney Dolphin is a deluxe hotel, located between Disney MGM Studios and Epcot area. Inspired by world famous surroundings, this resort is unlike anything you've ever seen. A 5-story dolphin statue rests atop the building, colorful patterns of waves and banana leaves splash the facade, magnificent palms sway along the lakeside walkways- it's a view that only your imagination can top. At this Whimsical resort, guests will enjoy the magic inside, as you experience the entertainment architecture outside, where guests are surrounded by the magic of Walt Disney World. The hotel features 17 restaurants and lounges, for your ultimate dining pleasure. For the guests' entertainment there are 4 lighted tennis courts, 4 swimming pools, watercraft rentals, jogging trails, two health clubs, massage services, volleyball, 3 acre grotto pool and beach, supervised children's activities, saunas, whirlpools, 36 holes of miniature golf and aerobics. The multi-lingual staff is friendly and well trained, catering to your every need. florida :: essays research papers Lodging inside the Walt Disney World complex, Celebration City (owned by Disney) and Lake Buena Vista (which is a small resort community right next to Disney World) The Disney World complex and Lake Buena Vista are located along Interstate 4 (I-4) about 25 miles west of Orlando International Airport and about 20 miles southwest of downtown Orlando, Florida. Lodging near the Convention Center and Sea World This is the larger of two convention centers in Orlando. Both the convention center and Sea World are located along International Drive. Sea World is about halfway between downtown Orlando and Disney World, and about 12 miles west of Orlando International Airport. The Walt Disney Dolphin is a deluxe hotel, located between Disney MGM Studios and Epcot area. Inspired by world famous surroundings, this resort is unlike anything you've ever seen. A 5-story dolphin statue rests atop the building, colorful patterns of waves and banana leaves splash the facade, magnificent palms sway along the lakeside walkways- it's a view that only your imagination can top. At this Whimsical resort, guests will enjoy the magic inside, as you experience the entertainment architecture outside, where guests are surrounded by the magic of Walt Disney World. The hotel features 17 restaurants and lounges, for your ultimate dining pleasure. For the guests' entertainment there are 4 lighted tennis courts, 4 swimming pools, watercraft rentals, jogging trails, two health clubs, massage services, volleyball, 3 acre grotto pool and beach, supervised children's activities, saunas, whirlpools, 36 holes of miniature golf and aerobics. The multi-lingual staff is friendly and well trained, catering to your every need.

Virtual Communities: A Sociological Perspective From Pastoral Village t

The technical, functional, and symbolic characteristics of the Internet may have changed the ways that communities are formed and experienced through a decentralized global communication network that transcends physical time and space. While this notion of â€Å"virtual community† is closely associated with the emergence of information communication technologies (ICTs), the idea that communities can be seen as series of social ties that vary in density, size and nature is not a novel concept. The rise of cities and urban centers as a result of industrialization have long concerned sociologists, many of whom (e.g., Wirth, 1938; Woodsworth, 1911) feared that traditional social relations that permeated folk communities may be transformed and even threatened by the growth of contemporary metropolis. The development of traditional mass media (e.g., print, radio, and television) had contributed to the process of urbanization by serving as a means of communication for both social an d commercial activities. To understand what the Internet may mean for human communities in today’s social and technological context, it is necessary to first explore the changing conception of â€Å"community† before the arrival of computers. While the existence of a community is typically defined by the types of social ties formed by its members (e.g., family or work) and by the physical boundaries that it occupies (e.g., neighborhoods or towns), the idea of community can be traced to ancient social and political thought, ranging from the five fundamental relationships in Confucianism to Plato’s ideal republic. During the Enlightenment period, philosophers such as Locke (1988/1689) and Rousseau (1998/1762) wrote extensively about the ways in which individuals enter t... ...ace of community in the age of digital communication technologies. As a result, it is the person, rather than issues associated with the change in physical environment (e.g., urbanization, migration), becomes the new focus of the community research in the information age from a sociological standpoint. For example, what motivates individuals to join virtual communities? In what frequency and capacity do individuals interact with multiple social groups? And to maintain what kind of social relations? These are some of the emerging questions that community scholars will soon have to answer. It is for this reason that the study of community must move beyond the realm of sociology and incorporate perspectives from psychology in order to obtain a more compete picture of what has, and what has not, changed as a result of the networked environment at the individual level.

Shanghai Baby

Shanghai Baby is the first novel written by Chinese writer Wei Hui, a feminist and a resident of Shanghai who was 26 years old at the time when the book was published. Perhaps the enormous similarity between of the age, gender and city of residence of the writer to those of the lead female character is the reason for the popular belief that the book is an autobiography instead of what it really is, i. e. a work of fiction. The novel was first released in China in 1999 and went on to be in the top selling 5 novels of the year in Shanghai.Much to the chagrin of the liberated Western media, the top selling book was deemed pornographic in nature by Beijing Press and Publication and was banned all over China. The novel is a first person narrative about a twenty five year old woman, who lives in Shanghai, China, works as a waitress in a cafe to earn money, aspires to write a novel and become a writer and dreams about becoming rich and famous. Her real name is Nikki, but she is known among her friends as Coco, after her idol Coco Chanel.While working at the cafe, Coco meets Tian Tian, an artist, in addition to being a hedonist, a nihilist as well as being impotent. They fall into an intimate relationship and Coco although disappointed by his impotency, believes she can stay happy with the love of her life, until she meets Mark, a German business man who is everything that Tian Tian is not. Tian Tian is a sad pleasure seeker, haunted by a painful past, unnerved by a sinister future and is also in love with Coco. Mark is a rich, attractive male who can give Coco all that which she finds lacking in Tian Tian and more.Coco is a self indulgent, narcissistic, often annoying woman who is unable to resist the lure of pure sexual lust in the face of true love for a less than capable lover and becomes sexually involved with Mark. At this point it seems that the book predictably becomes an expression of the author’s erotic fantasies as she explains in detail Coco’s relationship with Mark. The entire tale is spun against the backdrop of the cosmopolitan city of Shanghai, in the midst of drugs, alcohol, nightclubs and bars.From one perspective, the book is a woman’s struggle between love and sexual pleasure. It is also, as proclaimed by many, an analysis of the darker side of the night life of Shanghai. However, most importantly, the book should be noted for its deep rooted symbolism: Tian Tian is the representation of typical Chinese men who are famous for their sexual incompetence and Mark is that of the stereotyped Caucasian male, sex starved and hungry for oriental females.All this is ironically wrapped in the materiality of brand names and wealth as characters are defined more in terms of where they live, what they wear and how much they own. Superficial at first glance, but in fact dripping with literary symbolism, the book reflects the author’s lack of confidence in the male species of human beings, whether native or foreig n as both men in Coco’s life become unavailable leaving her shattered by the end of the story. Works Cited Sheng, John. Afterthoughts on the Banning of â€Å"Shanghai Baby†.Retrieved on January 22, 2007 from: http://www. oycf. org/Perspectives/8_103100/afterthoughts_on_the_banning_of. htm Cole, S. (2001). A Non-Review With Current Events Tossed In. Retrieved on January 22, 2007 from: http://www. freewilliamsburg. com/november_2001/books. html Chloe E. , Slidell, LA. Book Review. Retrieved on January 22, 2007 from: http://teenink. com/Past/2003/October/17075. html CathCart, M. (2001). Shanghai Baby. Retrieved on January 22, 2007 from: http://www. abc. net. au/rn/arts/atoday/stories/s337449. htm

Evidence- Based Decision Making and Discovery

There is a history of information that has been compiled by health care professionals and sets guidelines for decision making done by health care professionals today. I Research Methods I Qualitative and quantitative research are two selecting research methods seed by scientists to collect and analyze date. Quantitative research is focused and objective research based on mathematics. Qualitative research looks at the whole picture, is subjective and collects data non-mathematically usually using symbolic representations.I Manuscript Organization I An organized manuscript allows the readers to understand and to be Informed of the Information In the easiest and clearest way possible. Manuscripts follow a general format that Includes an abstract, introduction, background, methodology, results and discussion, conclusions, acknowledgments, references, appendices, and tables and figures. The abstract is a summary of what the paper is about and discusses the processes and methods used. The introduction allows the reader to know what the paper is going to be about and why It Is important.The background fills the reader In on previous research and the study. Results and discussion is the part of the manuscript that discusses what the research found and what it means. The conclusion sums up the paper and recognizes advancements that have made because of the research done. The references portion of the paper is where all sources used are cited to give proper credit to publications that aided in the research. The appendices are additional methodologies that weren't included in the main paper but are important. Tables are used to show large amounts of dare and figures show illustrations.I Patients need to be provided the best care by their health care providers. Two aspects of providing this type of care focuses on evidence-based decision making and effective business planning. Evidence is so important in scientific discovery. Scientific ideas are tested based on evidence. The acceptance or rejection of an idea is based on the evidence that it relevant, not based on an opinion, or tradition. In order to have a scientific coverer the idea must be testable and actually be tested; evidence is what is used to test the ideas.With no evidence to a scientific idea be rejected and a discovery will not occur. Effective business planning is also a key in the process of scientific discoveries. Business planning needs to be centered on the evidence. Qualitative and quantitative research are two scientific research methods used by scientists to collect and analyze date. Quantitative research is focused and objective research based on mathematics. Qualitative research looks at the whole picture, is subjective, and elects data non-mathematically usually using symbolic representations.This evidence that the researchers gather is needed so that a discovery can be done by proving and disproving different hypotheses. It that the research stays within the budget availabl e and for this to be done effective business planning needs to be done as well. For the best care to be provided evidence-based decision making and business planning need to continue in order for advancements in the medical field to continue. There are numerous examples of evidenced based decision making and business planning throughout the history of the medical field.One example of a scientific discovery using evidence resulting from the experiment is Ernest Rutherford labs test to see if an atom's positive mass is spread out diffusely by firing an alpha particle beam through a piece of gold foil (Caldwell, 2008). In this experiment the evidence showed that the majority of the alpha particles bounced back in the opposite direction as if they struck something dense. If the alpha particles were not dense then they would have passed through the foil, so the evidence showed that the atoms positive charge was actually dense and located in its core or nucleus.

Illegal Drug Use in Vietnam War Essay

During the Vietnam War, American soldiers and officials used illegal drugs such as marijuana, heroin and opium to release stress from war and to kill the pain of an injury. The uses of narcotics were not strictly monitored and were sold at low prices increasing the amount of usage. The use of illicit drugs may have also resulted in some sexual assaults that led to children with mixed nationalities. Before the Americans came into Vietnam, drug laws were not well determined and people did not use dope as much. However, soon after the Vietnam War started, most soldiers and citizens dramatically started using narcotics, mostly marijuana. Marijuana was available all over the country and this type of drug was a convenient crop to produce although it was an illegal act. Marijuana usage in Vietnam was far more widespread than it was in the United States and was cheap since it does not have to be imported from a foreign country. However, the South Vietnamese Government tried to tighten its policies so that it will be harder to obtain. In about 1970, the North and South Vietnam militaries pressured the soldiers to reduce the use of marijuana. This led to soldiers smuggling narcotics and wanting a refined kind of drug that could not be noticed easily. When heroin was first introduced, people hid it in their cigarettes and consumed by smoking. This highly addictive drug became very popular in Vietnam and was consumed a lot. Statistics and army records show that about 50% of the soldiers and officials had used either heroin or opium during the war.