Thursday, June 20, 2019
Home depot Essay Example | Topics and Well Written Essays - 250 words - 2
Home depot - Essay ExampleThe combined sales of both stores surpassed $7.2 billion.The Home Depot stores cater more to men, contractors, and serious do it yourselfers. Lowes on the other hand caters more to women and people looking to put the finishing touches on decorating projects. Home Depot has a greater physical grocery store presence, but Lowes due to its superior product selection has been able to achieve greater customer acceptance. In the home improvement industry customers argon not loyal to a specific store.I believe that Lowes has a better corporate image than Home Depot. During the past year darn watching television I constitute on numerous occasion seen television commercials advertising Lowes. In the same time frame I have not seen any commercial for Home Depot. Despite having similar monetary values my perception based on the advertising I have seen is that Lowes has better price points on its merchandise. The fact that Lowes has better customer service is a strengt h that helps create a better corporate image in the eye of the
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